Overview
BEANER’S COFFEE is a franchise concept, and provides to its franchisees the right to use the BEANER’S logo and other trademarks, drink and food recipes, below-market pricing from company vendors, and the operating system and procedures developed for BEANER’S stores.
Products & Services
A second store opened in October of 1997 in Lansing, MI, one block from the Capitol Building, bringing the World’s Best Coffee downtown. It remains one of the busiest stores in the company and a favorite meeting place for downtown professionals.
The success of both stores led to a decision to begin franchising the BEANER’S brand, and in June of 1998, Global Orange Development, LLC, the franchisor for BEANER’S, was formed by Bob Fish, Mary Roszel, and Michael McFall. The first two franchises were signed early in the following year.
Training & Support
In addition to your own training, you will also send someone through our PERColator training program, which will prepare your employee to train your staff once they have been hired. In the BEANER’S COFFEE system, the store owner/manager is not permitted to be the store’s PERColator, as the double duty can result in diluting your effectiveness as a manager as well as crippling your store’s training program.
Opening Week
During your opening week you will have a member of BEANER’S senior support staff on-site to help smooth out any wrinkles and answer questions as they arise. We believe your comfort as an operator has a direct impact on your success.
Continued Support
Following your store opening, you will continue to have access to members of our support team for any other questions you may have. We want to be available to you!
Why Beaner's Gourmet Coffee?
BEANER’S will refer you to our design and build firm who will take your store from the drawing table all the way to your Grand Opening. The equipment, furniture, and fixtures come in a package from a supplier.
BEANER’S COFFEE has an annual promotions calendar for in-store marketing of beverages, food items and merchandise. All designed to grab your customer’s attention. BEANER’S also designs and develops advertising materials for direct mail, billboards and print media, as well as radio commercials.
BEANER’S Marketing Department is also available to answer questions, assist you through your Grand Opening and help design and develop custom programs to expand your customer base and increase your sales...
Are You a Good Fit for Beaner's Gourmet Coffee?
- People interested in starting their first business who have a strong desire to build a lasting and productive enterprise.
- People committed to following an established, successful, and regimented operating system.
- People who meet or exceed the minimum net worth requirement of $400,000. (Net worth is the total value of assets, such as property and investments, minus liabilities, or debts.)
- Existing Franchisees/Business Owners of other concepts who would like to expand their business by opening a new concept within their given market.
Your costs will include an initial franchise fee, real property rental, leasehold improvements, an equipment/furniture/decor package, plans/permits/blueprints, signage, inventories, insurance/utilities/licenses/organizational expenses, grand opening advertising, training costs, and addition funds for continued operation. These costs including the franchise fee will typically not exceed $300,000, provided by a minimum of 1/3 cash and 2/3 bank financing.