About Us

Big Smoke Burger, a burger concept founded in Toronto, Canada by Mustafa Yusuf in November 2007. Serving handcrafted burgers and hand cut fries made in-house daily. “Our fresh approach to burgers is based on going back to basics. Our fresh 6 oz. burgers made in house daily from ground chuck, grilled to perfection and topped with our signature toppings create a unique burger experience”

Big Smoke Burger is committed to sourcing the freshest ingredients in order to deliver the best possible product. Our ground chuck is made to our specifications and it is always fresh never frozen. Our Signature Burgers featuring house-made toppings and sauces set us apart with exceptional flavor combinations. Our menu features fresh hand-cut French fries, cooked in trans-fat-free canola oil, homemade milkshakes with 3 scoops of ice cream, fresh salad greens and traditional poutine. Our restaurants are 1,000 to 2,500 sq feet and seat 20 – 50 guests and have a modern look focusing on natural materials to give it an “old school” feel. Our philosophy is to serve excellent gourmet burgers in a clean, cool, casual environment with exceptional service. Mr. Yusuf is an industry veteran with 20 years of experience who developed his concept based on serving classic burgers with a modern twist.

Big Smoke Burger has partnered with franchise development leaderFransmart for the management of our restaurant franchise recruitment across North America and in select, high growth international markets.

Our Stores

Step into Big Smoke Burger and you’re greeted with a friendly smile and our short list of mouth-watering fresh made burgers that will satisfy all tastes. A warm, modern look, our restaurants are enhanced with natural materials to captivate the senses with the design, sound, lighting and ambiance. Designed to be efficient and to maximize profit potential, Big Smoke Burger offers a unique look at the ultimate fast casual burger. The small, flexible footprint of just 1,000 to 2,500 square feet allows Big Smoke Burger to fit in any urban or suburban location with high traffic and high visibility.

Franchisee Criteria

• Minimum financial net worth of $1million and liquidity of $250,000
• Development agreement commitment of 2 – 10 units
• Knowledge of real estate and trade areas in development territory
• Must have enthusiasm, drive and passion for our concept
• Operating partner must live in the territory
• Single unit franchises will be considered on a case by case basis in smaller markets.

 Corporate Support

Big Smoke Burger is headquartered in Toronto, Canada. The Big Smoke Burger corporate team has a variety of backgrounds, including operations, real estate, marketing, public relations, human resources, purchasing and information technology. The Big Smoke Burger team specializes in helping Big Smoke Burger franchisees during pre-opening, grand opening and provides on-going support. Big Smoke Burger succeeds if our franchisees succeed, and we are committed to your success! Our team will provide you with the systems, resources and support you need to operate your business successfully.

Franchisee Support

• Real Estate and Site Selection
• Lease Approval
• Pre-opening
• Management Training
• Vendor Selection and Equipment
• Store Opening Support
• Information Technology
• Marketing and Public Relations
• Operations Support.