It all starts with coffee from Europe’s oldest coffee company
Since 2004, Cafe' Barbera has operated over 37 successful, internationally franchised coffee houses under the Cafe' Barbera brand in the Middle East, Europe, Asia and Southeast Asia. Based on our success, we created the CAFFE'1870 concept to serve the U.S- the largest coffee market in the world. Every element of Decor, design, operating layout, personnel, drink and food selection, has been carefully chosen and refined through experience to provide an environment that delivers on the promise of our brand and tradition. For over 140 years, the tradition of the Caffè Barbera coffee company, the oldest coffee company in Europe, has been carried on by five generations of the Barbera family with our newest, emerging brand: Caffè 1870 – The Italian Coffee House
The Finest Italian Coffee
Caffè1870 features a wide variety of hot and cold espresso, macchiato, cappucino and latte drinks, as well as specialty coffees with flavorful syrups, sauces, chilled foam milk and fancy toppings. Each of our Italian Espresso drinks are crafted with Barbera “Mago,” our highest quality blend composed of seven types of pure choice coffee beans. All of our coffee drinks are prepared by baristas on manual espresso machines – no automatic push buttons! Each barista goes through extensive training and education in our coffee and brewing techniques before they’re ready to make a hand-crafted coffee drink to our standards with enthusiasm and dedication. We select barista candidates on their ability to embrace our passion for true, Italian coffee house values and communicate them with a friendly, open and inviting manner to each and every guest. It’s what we call a white table cloth attitude in a fast casual environment. |  |
Along with the highest quality freshly roasted coffee products, each Caffè1870 offers a variety of locally-sourced, fresh, healthy Italian and Mediterranean food items like pastries, hot and cold sandwiches on Panini and Ciabatta breads, and a large array of freshly made pastas, soups and salads. Along with our coffee, we provide superior quality food at a reasonable price. We never charge “whatever the market will bear” in the belief that our customers will come to regard us an incredible value in coffee, food and experience…and recommend Caffè1870 to friends and family.
The Caffè 1870 Franchise Offers:
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Marketing SupportWe have always relied upon a community outreach and participation philosophy that customers understand as supportive of their personal lives and interests. That same “good life” marketing strategy is being applied to the Caffè1870 brand in the U.S. today. Family, friends, neighbors, schools, employers, congregations, service and social groups, non-profits and associations, fan/booster clubs and athletics all connect as groups with a shared, common interest in which the Caffè1870 brand can participate and be engaged. |
GRAND OPENING
We believe that a successful store starts with a Grand Opening Event. A well-publicized day (or even days) in which a customer base is encouraged to make their first visit to Caffè1870 is encouraged. Each approved Franchisee must attend our comprehensive, on-location 5-day Grand Opening training session.
Grand Opening Day activities and communications should be planned so that they attract several important customer types. Italian and mediterranean-themed elements like music, food and beverage samples, fashion, art, even sports cars all support our brand and provide appeal to our audience segments. Discounts available over a specified range of time also encourage trial by all potential customers.
A Grand Opening should be announced via a variety of outreach efforts including, but not limited to:
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For more information, please fill out the form to the right and Enjoy "the Good Life" with a Caffè1870 Franchise Today!
*Investment range includes the franchise fee of $35,000
