Overview
Recognizing the interest, popularity and enormous demand for additional Cereality Cereal Bar and Cafes worldwide, we are now franchising. Cereality owes its success and popularity to the collective efforts and commitment of all those involved in the continued development of our vision. To maintain this standard of excellence we will practice great care in the awarding of a franchise. In addition to the required managerial experience, operating infrastructure, and financial resources, we will only consider companies/individuals aligned with our core values and business philosophy.
Products & Services
The first Cereality Cereal Bar and Cafe opened in 2003 at Arizona State University. It continues to wow students, staff and faculty alike. There are now four units open, as we have added locations at the University of Pennsylvania, in downtown Chicago and in Evanston, Illinois. Our brand has struck a chord with the public. We are deluged with emails from excited people. Media attention has been incredible. In fact, Cereality has been featured on-just to name a few-The Today Show, The Tonight Show, The View, Good Morning America, CNN Newsnight, the Food Network, and in a program on the History Channel entitled, "Cereal: History in a Bowl."
While all the attention is flattering, what is truly noteworthy is that Cereality is recognized as the undisputed leader in the category. Every article and newscast adds to the number of potential customers we can reach. But the Cereality brand is about more than just cereal. It is an experience that gives customers total control. It is a place where one can escape the outside world and take comfort in items both familiar and new.
Cereality® is more than a place to get cereal. It's a new way of thinking about cereal. A new choice in fast food. And an idea whose time has come.
At Cereality, customers choose from their favorite brands and toppings. Pajama-clad Cereologists™ fill the orders. And customers choose and add their own milk, just the way they like it.
If you are interested in more than just a bowl of cereal, you've come to the right place. Cereality is growing.
While all the attention is flattering, what is truly noteworthy is that Cereality is recognized as the undisputed leader in the category. Every article and newscast adds to the number of potential customers we can reach. But the Cereality brand is about more than just cereal. It is an experience that gives customers total control. It is a place where one can escape the outside world and take comfort in items both familiar and new.
Cereality® is more than a place to get cereal. It's a new way of thinking about cereal. A new choice in fast food. And an idea whose time has come.
At Cereality, customers choose from their favorite brands and toppings. Pajama-clad Cereologists™ fill the orders. And customers choose and add their own milk, just the way they like it.
If you are interested in more than just a bowl of cereal, you've come to the right place. Cereality is growing.
Training & Support
With help from our Site Development team and standardized drawings, you begin the build-out process by finalizing an efficient design, site plans and architectural documents. Once approved, you then proceed with construction documents - including mechanical, plumbing and electrical plans - to submit for approval to the local building and health departments. You will also be provided with a construction checklist and new store opening timeline to make sure all necessary steps are handled.
With your site plans in process, you will enroll for a one-week training program in Chicago to learn in detail how to achieve operational excellence by surpassing the expectations of each and every Cereality customer. With help from our Site Development team, you source a licensed general contractor and begin to build-out your store. We will advise on construction questions to ensure the process flows efficiently.
You are part of the Cereality family. And you have a place of your own where it's Always Saturday Morning.™ To best promote and market your store, you first must ensure your operational practices are in place and your Cereologists are properly trained to deliver the promise that it's Always Saturday Morning.
With your site plans in process, you will enroll for a one-week training program in Chicago to learn in detail how to achieve operational excellence by surpassing the expectations of each and every Cereality customer. With help from our Site Development team, you source a licensed general contractor and begin to build-out your store. We will advise on construction questions to ensure the process flows efficiently.
You are part of the Cereality family. And you have a place of your own where it's Always Saturday Morning.™ To best promote and market your store, you first must ensure your operational practices are in place and your Cereologists are properly trained to deliver the promise that it's Always Saturday Morning.
Why Cereality?
Would you like to go to work in your pajamas?
The Cereality brand brings out the kid in all of us. But behind that image there is a serious business. Cereal is enjoyed by 95% of the American public, yet Cereality is the first recognized concept to allow consumers to enjoy what they love outside the home. And to do it in a fun, interactive manner that allows complete customization, all while watching cartoons. We are a breakthrough, revolutionary company, but we offer brands that customers know, love and grew up with. It is the manner in which we excite and delight that sets us apart.
Cereality franchisees will be supported by a talented group of professionals with a wealth of food and restaurant experience. From our headquarters in downtown Chicago, there will be folks available to help you each step of the way as you grow your business. We take pride in your success.
The Cereality brand brings out the kid in all of us. But behind that image there is a serious business. Cereal is enjoyed by 95% of the American public, yet Cereality is the first recognized concept to allow consumers to enjoy what they love outside the home. And to do it in a fun, interactive manner that allows complete customization, all while watching cartoons. We are a breakthrough, revolutionary company, but we offer brands that customers know, love and grew up with. It is the manner in which we excite and delight that sets us apart.
Cereality franchisees will be supported by a talented group of professionals with a wealth of food and restaurant experience. From our headquarters in downtown Chicago, there will be folks available to help you each step of the way as you grow your business. We take pride in your success.
Are You a Good Fit for Cereality?
One of the goals of the Cereality brand is to make people feel happy and comfortable. So it is important that you connect with your community in a number of ways, including:
- Local store marketing programs
- National promotions
- Flexible & customized merchandising and marketing collateral available on the Cereality intranet.
- Sharing best practices with other Cereality franchises and company owned cafes.
- Other creative guerilla marketing and grassroots community outreach tactics you will learn at Cereality Schoolhouse.
