Exciting Industry

Could This Be You?                                

• Do you want to be your own boss?
• Do you have an eye for color and a flair for style?
• Love to decorate?
• Addicted to TV decorating shows and design magazines?
• Like to control your own income and work schedule?

If you say yes to any of these, then Decorating Den Interiors can help you turn your passion into an exciting and rewarding future in the home furnishings industry. For over 40 years, Decorating Den has been bringing beauty, fulfillment, and opportunity into the lives of countless families throughout the United States and Canada. We've been attracting talented individuals and transforming them into great decorators with more skills, knowledge, experience and business support than anyone gets in school or working in stores. If you have the talent, we have the tools to help you start living the creative, rewarding and satisfying career of your dreams.

A Beautiful Concept

Much of our success can be attributed to the wisdom behind the fundamental Decorating Den concept: Home decorating should be done in the home. Our customers enjoy the convenience of seeing and reviewing thousands of quality samples from top manufacturers brought right to their homes in our exclusive ColorVan. In this truly convenient setting, our decorators focus on the individual lifestyles, budgets, long-term needs and immediate desires of our clients while offering them a wide variety of decorating choices. Once they realize the time savings and convenience advantages of having a personal decorator and a retail store at their door, new customers quickly become repeat customers. And, satisfied customers generate referral customers.

An Unbeatable Competitive Edge

Our complimentary in-home consultations, coupled with outstanding shopping convenience give our local owners a competitive edge. Most new customers are surprised at the number of products we bring, impressed by how much value our professional decorators deliver, and are amazed at how enjoyable the experience can be.

Decorating Den offers a number of business-building advantages that are simply not available to many independent retail stores or independent decorators working on their own. As a Decorating Den franchisee, you instantly present an image of company strength and quality that is envied by most independent decorators. Additional benefits include the buying power of a large retail company, established accounts with top vendors, impressive electronic and printed advertising, and effective lead generation tools. Our franchise also includes startup and ongoing training support, turn-key business management systems, sales incentives from our leading suppliers, 'same as cash' credit card programs, and instant access to help from hundreds of professionals across the country.

Remarkable Company

Seven Businesses in One                  

One of Decorating Den's best advantages is product variety. Neatly packaged in our luxurious ColorVans are extensive samples that actually cover seven different businesses. Because we offer our clients blinds/shades/shutters and custom draperies, casual/fine/outdoor furniture, floor/wall/bed coverings, accessories and lighting, our decorators enjoy increased sales opportunities on each client call. We truly do have something for everyone.

Our owners are trained professionals who supervise the project from conception to installation and work with the customer in "pulling it all together". The Decorating Den concept simply makes great business sense.

Established Product Line With the advantage of our multi-million-dollar group buying power, Decorating Den has negotiated superior product packages with a structured Preferred Network of over 100 top suppliers that provide our decorators with: More choices for the client Increased efficiency for the franchisee Less searching for that 'special item' Extensive sampling of fabrics, finishes, leathers Higher discounts on the purchase Greater profits on each sale

Besides freeing our owners from setting up new vendor accounts or being faced with large minimum orders, the Preferred Supplier Network allows our owners to buy at wholesale prices and design projects in multi-lifestyle categories as well as satisfy multiple homeowner demographic profiles.

Decorating Den is pleased to highlight its many superior business relationships with such well-respected companies as Hunter Douglas Window Fashions, Kravet Fabric, Furniture & Trimmings and various divisions of the La-Z-Boy Company.

A Remarkable Company

Decorating Den Interiors has become the largest and most comprehensive full service decorating franchise in North America. We are part of the multi-billion dollar home furnishings industry and are the world's largest and oldest independently owned franchisor of interior decorating businesses. We represent over 100 quality manufacturers and offer our owners the advantage of tremendous buying power. Rated number one by Entrepreneur Magazine, we are the leader in the Decorating Services category of the Franchise 500. Our industry acceptance is most gratifying. A visit to our Dream Room Photo Gallery will quickly show why our designers' work have been displayed in so many news publications, extolled on national television, featured in magazines, reviewed in Interior Design books and seen in thousands of local newspapers across the country.

A Booming Industry

Looking beyond all of the glamour and excitement associated with the home furnishing industry, interior decorating is also one of the nation's largest growth industries. Home furnishings and remodeling represent a $200 billion market in the U.S. and Canada. With every home that is built or purchased, a new prospective client is created. Even in markets where new housing sales have slowed, remodeling of existing homes is growing. Countless TV design shows are convincing those who believe that now may not be the time to buy a new home decide to renovate their current home instead. Regardless of the economy, the business potential for decorating is always there.

Marketing Tools

Impressive Tools That Generate Customers The variety, impact and depth of our customer prospecting tools are nothing short of amazing. Decorating Den franchise owners are supported by an outstanding marketing program designed to build client confidence, credibility and name recognition. Our national marketing program includes: Network and cable TV and ongoing national advertising in leading consumer publications such as: Traditional Home O at Home Better Homes & Gardens Special Interest Publications House Beautiful Canadian Style at Home

Our owners can draw upon a wide variety of professionally prepared local promotional materials including mailers, color postcards, magazine and newspaper ads, newspaper inserts, decorating columns, newsletters, press releases, and promotional flyers. All are available online and can be customized to give you impressive local impact and generate an ongoing flow of new customers.

Electronic Marketing

In addition to our national advertising and available local advertising tools, owners are provided with a turn-key searchable and customizable website (at no charge), along with contemporary internet marketing tools for sending email blasts, blogging, and capitalizing on social media. Our website - www.DecoratingDen.com is rapidly becoming The world's most exciting website for the home! ®.

Extensive Training to Get You Up to Speed

At Decorating Den, our training is thorough and ongoing. Each step has been carefully designed to help you with every aspect of your business while bringing you up-to-speed, quickly and efficiently. Initial and ongoing training of franchise owners is a basic ingredient of our system and covers design principles, product knowledge, sales and marketing, and business management. Training begins with a 45-day home study preparation program. This initial training known as "Ready-Set-Go" includes the necessary steps to establish your new business locally.

New franchisees then attend Professional Design and Sales School, a comprehensive 2-week classroom training session conducted at the Lifestyle University in our corporate headquarters in Easton, Maryland. The next step in our ongoing education program is provided through training sessions in your area to focus on each key aspect of our business. Training continues with regular regional meetings, sessions conducted by suppliers, our annual Conference and Suppliers' Market, and special national training events. Our Executive Franchise program is designed to bring a franchise to a higher level in both size and sales volume after certain levels of experience are achieved.

Support to Make You More Productive

At Decorating Den, you are never alone. We take great pride in our team-spirited owners and field managers who share their experiences and offer a helping hand whenever needed. With our regional offices and our corporate staff, help, guidance and personal support are never more than a phone call or email away. Our DecoNet Intranet system enables franchise owners to communicate online with other owners as well as with field managers, and corporate staff. In addition to communications, DecoNet also provides sophisticated customer management, sales reporting and an extensive digital library of rooms, decorating tips, and much more.