Overview
We don't measure our success by how well we SELL franchises, but rather HOW WELL OUR FRANCHISE RESTAURANTS PERFORM. Great unit economics, full training & support with fully protected territories.
The Desert Moon is providing consumers with the flavors, color & spirit of the southwest! Through its use of cool Southwestern colors, trademarked landscape designs, howling coyotes and desert cacti, there isn't a more distinctive "Fresh-Mexican" brand in the market. Indeed, driven by its chef-developed menu, there isn't a fast casual operation that delivers more flavors, more boldly than the Desert Moon!
Differentiating itself from its typical Mexican fast-food counterparts, Desert Moon menu offerings are a fusion of Fresh Mexican/Southwestern recipes. Prepared in our full view/open kitchen, our guests are offered a choice of Charbroiled Lean Steak, Skinless Chicken Breast, or Fire roasted vegetables any of which may be wrapped in a soft, warm, flour or whole wheat tortilla with a combination of high quality, made-from-scratch salsas, ranch beans, yellow rice, guacamole or fresh vegetables. The result is food that is unique in the fast casual venue, extremely flavorful and sought after by quality driven consumers. To compliment our food, some Desert Moon restaurants offer "signature" hand-shaken Margaritas and a selection of Mexican Beer.
Products & Services
It's all about the food!!! Fresh ingredients, big flavor, made to order, zero trans fat, hi fiber, low fat with Gluten free and key Organic items. Our modified table service is set in a fun, fast casual environment that separates us from the competition. The most innovative approach and highest quality in Fast Casual today!
Training & Support
- Construction / Design
- Franchise Consultants
- Information Technology
- Management Training
- Marketing / Advertising
- New Store Opening Support
- Purchasing & Distribution
- Real Estate / Site Selection
- Research & Development
Why Desert Moon Fresh Mexican Grille?
The initial investment for a single-unit will range from $226,500 to $571,500 depending on the type of unit, the size of the location, the geographical area and the overall cost of the real estate associated with a particular site.
Are You a Good Fit for Desert Moon Fresh Mexican Grille?
The new management team took majority interest in Desert Moon approximately two years ago. The team has a track record of accomplishment and success in building businesses. The Company has defined its strategic plan and quickly expanded operations from a three-unit company to an 17-unit chain in 6 states.