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OverviewThe Gourmet Cup chain of coffee shops has been a fixture in shopping centres across Canada since 1986. Over the years, the name has been shortened to just “Gourmet Cup” but the basic concept has remained the same. Great products, prime locations and wonderful customer service… some things just don’t change.
The Gourmet Cup is a division of The Shefield Group. Some locations are called Shefield Gourmet and these have coffee combined with an extensive selection of giftware and perhaps even a cigarette and cigar counter. When you drop in to Beverage Station, check which brewed coffees are on tap, try something new and see if you like it! At Beverage Station, we are passionate about coffee! What is so wonderful about coffee is that it can be prepared and enjoyed in so many ways. We revel in the differences, in the unique coffee experiences that customers can find at a Beverage Station. At Beverage Station, It’s all about the quality in the cup, and it starts with dedication to the best ingredients. We constantly try to outdo one another with new techniques and special recipes. The result is a corporate culture dedicated to achieving the elusive “heaven in a cup”… the ultimate coffee or beverage experience for our customers. Products & Services
Gourmet Cup Beverage Station is the latest retail coffee concept for The Shefield Group. The Beverage Station environment provides fun, energetic friendly service in a classic coffee shop setting. Take a moment and enjoy …select one of the unique coffees on the menu and indulge in a nutritious snack or a fresh-baked treat and be sure to try one of our many flavored coffees. Or, if you are looking for something a bit different, try a caramel latte, a hot chocolate topped with whipped cream or a traditional cappuccino or espresso.
Beverage Station is much more than a new suit of clothes for an established chain. The store design is a WOW, and that’s what you notice first. Later, after you’ve settled in with your latte, when you have an opportunity to relax and just quietly watch, you can start to see why customers love the new concept. Beverage Station has its own unique character and ambiance. What really makes Beverage Station so different, though, is the wide selection of beverages, including some that are absolutely unique. Beverage Station provides fuel for people of all age groups. It is a favorite destination for regular customers; a community gathering place in the mall. Beverage Station is an innovative arena that combines a selection of quality beverages, fresh baked items and superior coffee beans. We carry a wide selection of bottled beverages and water as well. At Beverage Station, we are a "time out" for every lifestyle.. the place to take a break, a friendly refueling station on the journey of life. Training & Support The Shefield Group provides leadership and support for its portfolio of brands at its Head Office in Abbotsford, BC. The Shefield Group has the experience and expertise to provide outstanding support in the following areas:
The Shefield Group is proud of its long-standing relationships with major landlords and developers. Relationships help, especially when it is time to negotiate leases and secure prime locations! The other benefit, of course, is that over the years, The Shefield Group has developed the systems and long-term perspective it needs to provide a stable base of good leadership and support. The Shefield Group has carefully nurtured and grown its chains and brands and knows how to support and guide individual stores. Are You a Good Fit for Gourmet Cup Beverage Station?
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