Overview
You may know us by our two names - Grand Rental Station and Taylor Rental. But, actually, these two names form the largest voluntary general rental chain in the country. And the entire chain is a franchise division of True Value Company, a $2 billion, member-owned cooperative. These two names carry 30 years of experience in the rental business and the buying power of True Value, one of the largest hardware co-ops in the country. Member stores are in the rental, hardware, home center, lumber, nursery or commercial/industrial business. Grand Rental Station and Taylor Rental Centers supply homeowner, light contractor and party rental equipment and accessory sales items. True Value has made a commitment to growth, and to recognizing and responding to the needs of our owners. This commitment extends to all Grand Rental Station and Taylor Rental Center store. Although we pool our resources together and operate as one company, customers will continue to know us by our two names. When you join as a new member, you will have the option to open your business under either the Grand Rental Station name, or the Taylor Rental name. We will continue to support owners who operate under either name, so that you may continue to build upon the name recognition which has developed in your marketplace.
Products & Services
Grand Rental Station rents out audio visual equipment, construction equipment, floor care equipment, hand & power tools, lawn & garden equipment, moving supplies, painting & decorating supplies, party & banquet supplies, and plumbing equipment.
Training & Support
Registered National Identities
Both the Grand Rental Station name and the Taylor Rental name will strengthen consumer awareness and will give your business a competitive edge over independent stores. You can benefit from these national identities while retaining your local identity. You can reinforce your identity through colorful signage, vehicle designs and employee uniforms. "Store of the Future Design"
New and existing storeowners can take advantage of our exclusive store design. An industry-leading consultant has developed a store design that creates an exciting retail atmosphere for customers. True Value's planning and project management staffs work together to incorporate this design into your store. Bold graphics work with an attractive merchandise presentation to create a modern, efficient store. Whether your store is new or you're already in the rental business, our industry-leading store design will help separate you from your competition.
A Complete Annual Advertising Program
Every owner receives a professionally produced advertising package that includes newspaper ad slicks, two ready-to-run radio commercials, marketing tips and more. In addition, we produce a strong full-color direct mail catalog and ready-to-run TV commercials that can be customized with your store's name tagged at the end.
Yellow Pages Support
All Members receive an additional discount on display ads when placed through an authorized yellow pages agency. The agency will also help to design display ads and make recommendations for listings.
Grand Opening Kit
To get started, we'll give you a complete kit, which includes banners, ribbons, balloons, a press release, giveaway items and more.
Operational Manuals
Using our extensive knowledge of the rental business, we have written a series of six manuals that contain the necessary information you need to run a successful store. These manuals are continuously updated and revised as the marketplace changes.
Both the Grand Rental Station name and the Taylor Rental name will strengthen consumer awareness and will give your business a competitive edge over independent stores. You can benefit from these national identities while retaining your local identity. You can reinforce your identity through colorful signage, vehicle designs and employee uniforms. "Store of the Future Design"
New and existing storeowners can take advantage of our exclusive store design. An industry-leading consultant has developed a store design that creates an exciting retail atmosphere for customers. True Value's planning and project management staffs work together to incorporate this design into your store. Bold graphics work with an attractive merchandise presentation to create a modern, efficient store. Whether your store is new or you're already in the rental business, our industry-leading store design will help separate you from your competition.
A Complete Annual Advertising Program
Every owner receives a professionally produced advertising package that includes newspaper ad slicks, two ready-to-run radio commercials, marketing tips and more. In addition, we produce a strong full-color direct mail catalog and ready-to-run TV commercials that can be customized with your store's name tagged at the end.
Yellow Pages Support
All Members receive an additional discount on display ads when placed through an authorized yellow pages agency. The agency will also help to design display ads and make recommendations for listings.
Grand Opening Kit
To get started, we'll give you a complete kit, which includes banners, ribbons, balloons, a press release, giveaway items and more.
Operational Manuals
Using our extensive knowledge of the rental business, we have written a series of six manuals that contain the necessary information you need to run a successful store. These manuals are continuously updated and revised as the marketplace changes.
Why Grand Rental Station?
Registered National Identities
Both the Grand Taylor Rental Station name and the Taylor Rental Center name will strengthen consumer awareness and will give your business a competitive edge over independent stores. You can benefit from these national identities while retaining your local identity. You can reinforce your identity through colorful signage, vehicle designs and employee uniforms.
Experienced Consultants
We pride ourselves on the personalized service we offer our Members. Our rental industry experienced consultants serve as your link to the corporation and also provide you with individual consultation an all aspects of the rental business. Our toll-free customer service department is always just a phone call away.
True Value Rental University
Our one-week training program offers a variety of courses that cover all aspects of the rental business. You will meet with other Members, share information, and gain valuable insight into the business. The classes are taught by instructors who have experience in the rental business. The training programs are held throughout the year at True Value’s Rental Training facility in Cary, Illinois.
The training covers vital topics, such as:
Insurance Coverage
Business insurance and medical coverage are available at competitive premiums through True Value Company coordinated programs.
State of the Art Computer System
We offer a complete rental management system for inventory management, reservation processing, store accounting and much more. We offer complete training and continued support on the system so that you can use it to its maximum capabilities.
Tax & Financial Advantages
The rental industry offers excellent tax advantages. Rental inventory, unlike retail inventory, is considered a capital asset for tax purposes and can be depreciated. As a capital investment, retail inventory qualifies for long-term (5-7 year) bank financing.
Opening a New Store
Experienced personnel will visit your market, make an assessment of the opportunity and needs of your market, write the opening inventory and advise you in the complete execution of your marketing program.
Converting An Existing Store
We have the expertise to help you take your business boldly into the future. Build your business using a complete marketing system, while at the same time lowering your costs on goods and support services.
Both the Grand Taylor Rental Station name and the Taylor Rental Center name will strengthen consumer awareness and will give your business a competitive edge over independent stores. You can benefit from these national identities while retaining your local identity. You can reinforce your identity through colorful signage, vehicle designs and employee uniforms.
Experienced Consultants
We pride ourselves on the personalized service we offer our Members. Our rental industry experienced consultants serve as your link to the corporation and also provide you with individual consultation an all aspects of the rental business. Our toll-free customer service department is always just a phone call away.
True Value Rental University
Our one-week training program offers a variety of courses that cover all aspects of the rental business. You will meet with other Members, share information, and gain valuable insight into the business. The classes are taught by instructors who have experience in the rental business. The training programs are held throughout the year at True Value’s Rental Training facility in Cary, Illinois.
The training covers vital topics, such as:
- Policy and Procedures
- Business Planning
- Rental Store Operations
- Personnel Management
- Rental Rates
- Advertising
- Purchasing
- Insurance and Risk Management
- Rental Marketing
- Rental Store Merchandising
- Equipment Information and Equipment Familiarization
Insurance Coverage
Business insurance and medical coverage are available at competitive premiums through True Value Company coordinated programs.
State of the Art Computer System
We offer a complete rental management system for inventory management, reservation processing, store accounting and much more. We offer complete training and continued support on the system so that you can use it to its maximum capabilities.
Tax & Financial Advantages
The rental industry offers excellent tax advantages. Rental inventory, unlike retail inventory, is considered a capital asset for tax purposes and can be depreciated. As a capital investment, retail inventory qualifies for long-term (5-7 year) bank financing.
Opening a New Store
Experienced personnel will visit your market, make an assessment of the opportunity and needs of your market, write the opening inventory and advise you in the complete execution of your marketing program.
Converting An Existing Store
We have the expertise to help you take your business boldly into the future. Build your business using a complete marketing system, while at the same time lowering your costs on goods and support services.
Are You a Good Fit for Grand Rental Station?
Start-up costs vary from one market area to another in regard to real estate costs. Typical capital costs to anticipate, not including real estate costs or working capital, are as follows:
- Opening Inventory $140,000 - $180,000
- Add-on Inventory $30,000 - $40,000
- Leasehold Improvements $30,000 - $50,000
