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Why Digital Signs?
A recent study from PQ Media forecasts 19.2 percent global growth of out-of-home (Digital Signage) in 2012:
Global digital out-of-home media grew 15.3 percent in 2011 and are projected to expand 19.2 percent in 2012, (PQ Media Report)
Further, although the US has the largest. DOOH (Digital Out Of Home) market, total revenues represent less than 30% of the overall OOH (Out-Of-Home) market. Other countries have Digital Signage revenues that are 50% of their OOH market. In other words,not only does the US represent the largest market, but also the largest opportunity for growth.
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