LUCILLE ROBERTS FITNESS BRAND INNOVATION

Lucille Roberts began as a family business of women’s fitness centers and we like to think of our franchisees and members as part of our extended family. To our members and guests, we are more than just a health club—we’re a source of wellness where nutrition, weight loss and exercise become the foundation for a healthier lifestyle. 
    
Our success is a result of our low membership fees with no contracts, our smaller facility size  (approximately 4,500 to 6,000 square feet) and our location in centers with national, daily-need and female-oriented retailers in both suburban and metro markets.

But our innovations as a women’s fitness center don’t stop there:

• First to implement step classes, ball classes, kickboxing and Tai-Bo
• Only health club to formally partner with Zumba
• One of the most effective personal training programs across the industry

FRANCHISE TRAINING & SUPPORT

When you join the Lucille Roberts family, you gain all the benefits of our four decades of expertise of owning and operating women’s health clubs. We are committed to helping our franchisees along every step of the way of our franchise training process. We’ll teach you how to utilize the vast power of social media, drive memberships and reap the benefits of robust local store marketing campaigns.

• Training from Lucille Roberts' social media expert and industry leader Linda Leseman
• Access to our proprietary platform, a multi-channel social media management tool
• An extensive in-house marketing, advertising and public relations team
• System-wide promotions
• Weekly updates on fitness classes, techniques and trends
• Classroom and “hands-on” franchise training in the field
• Support from field-based operations teams
• Customized management software and financial administration tools
• Real estate site selection and lease assistance
• Design and build-out support