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Franchise Information for Mister Softee Inc.

We're a family business. Mister Softee was founded by William Conway and James Conway in 1956 in Philadelphia and is one of the largest franchisers of soft ice cream in the United States, with about 350 franchisees operating 625 trucks in 18 states. The headquarters have been in Runnemede, New Jersey since 1958. It is still run by the Conway family, co-owned by cousins Jim Conway Jr. and John Conway.

Mister Softee Inc.

We're a family business. Mister Softee was founded by William Conway and James Conway in 1956 in Philadelphia and is one of the largest franchisers of soft ice cream in the United States, with about 350 franchisees operating 625 trucks in 18 states. The headquarters have been in Runnemede, New Jersey since 1958. It is still run by the Conway family, co-owned by cousins Jim Conway Jr. and John Conway.

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Franchise Costs

  • Cash Investment: $25,000
  • Investment Range: $15,000 - $100,000
  • Franchise Fees: $15,000

Franchise Benefits

  • Training & Support: Yes
  • Financing Available: Yes

Industry Information

  • Industry: Food and Restaurant Franchises
  • Franchise Units: 652

Related Industries

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Overview

Back in 1956 soft ice cream was a big hit with the public, being sold exclusively in roadside stands and restaurants until Mister Softee took to the road with the first mobile truck unit.

We're proud to be the industry leader. Since that first Mister Softee truck started spreading smiles, the growth of Mister Softee has skyrocketed. Mister Softee is America's oldest and largest franchiser of soft ice cream trucks. You'll find hundreds of Mister Softee soft ice cream trucks - owned and operated by proud entrepreneurs like you - from coast to coast.


Products & Services

 
Mister Softee utilizes the latest automotive and equipment technologies to produce a complete ice cream stand on wheels. The customized truck body is made from rust-free aluminum and is powered by the new General Motors Vortec engine. The ice cream is delivered via a high-efficiency Electro Freeze soft serve machine and many of the other components are custom made specifically for Mister Softee.

Mister Softee has become the largest franchiser of soft ice cream trucks in the United States. This has been achieved through quality truck construction, advertising and most importantly by the efforts of the great people that make up the franchise dealer organization. Mister Softee has approximately 350 franchise dealers operating 600 trucks in 15 states.

We at Mister Softee Inc. take pride in the product we build and the diverse background of our dealer organization.


Why Mister Softee Inc.?

Experience & Stability
With over 43 years of success behind the Mister Softee name, you can be assured it's not a passing fad.

Brand Power
Mister Softee is a powerful brand name with a high level of recognition.

Strength & Size
Mister Softee is the largest operator of soft ice cream trucks, known for its stability.

Dependable & Supportive
You can count on Mister Softee for speedy delivery of affordable supplies and parts.

Outstanding Financing
We can arrange for up to 75% financing to help you use your capital for the business and help the business pay for itself.

Protected Market Area
To insure success, we ensure that each franchisee has a defined marketing area.

Point-of-Sales Posters
Eye-catching, durable vinyl posters in vivid colors to attract your customers.

Advertising and Promotion
We promote Mister Softee to build brand strength and boost sales.

Training for you
No experience necessary. We give you complete training for operating, setting up your route and serving your customers.

Mobile Unit
So you can go where the business is!
 

name, you can be assured it’s not a passing fad.

Brand Power: Mister Softee is a powerful brand name with a high level of recognition.

Strength & Size: Mister Softee is the largest operator of soft ice cream trucks, known for its stability. We currently have 625 franchised trucks in 18 states.

Dependable & Supportive: You can count on Mister Softee for speedy delivery of affordable supplies and parts.

Outstanding Financing: We can arrange for up to 75% financing to help you use your capital for the business and help the business pay for itself.

Protected Market Area: To insure success, we ensure that each franchisee has a defined marketing area.

Advertising and Promotion: We promote Mister Softee to build brand strength and boost sales.

Training: No experience necessary. We give you complete training for operating, setting up your route and serving your customers.

Mobile Unit: So you can go where the business is!

With Mister Softee, YOU have got unlimited potential!

Many of our dealers who started with one successful unit, have expanded into ownership of multiple fleets. They are prosperous, popular business people, well known and respected in their communities.

If you’d like to become a Mister Softee Franchisee, ask yourself these important questions:

  • Am I dissatisfied with my job?
  • Do I want more independence and control over my life?
  • Do I have more potential?
  • Am I a motivated, self-starter?
  • Am I willing to work hard during the busy ice cream season?

If you answered YES to these questions, you’re ready to move forward to the next step.

PLEASE NOTE DISCLAIMER: This brand page has been paid for by Mister Softee Inc.. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged Franchise Clique to write the content. Content without the Sponsored Icon is either aggregated media placements the brand earned or content the brand has created on its own. Questions can be sent to info@franchiseclique.com. This information is not intended as an offer to sell, or a solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.

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