About Mountain MuddThe Mountain Mudd business plan, circa 1994? Well, it's a little different. If you're Brenda Burkhartsmeier, step one is leave your successful sales position. Step two: team up with your sister-in-law, Louise Burkhartsmeier (they hardly knew one another at the time), with the idea of opening a drive-through coffee kiosk. Step three: raise capital. That means sell your five-year old Nissan Sentra. Cash out your 401(k) and your life insurance policy. Step four: build the first kiosk with your husband, Dennis Burkhartsmeier, in a friend's garage and go into operation St. Patrick's Day. Of course, if you love what you do, staff the store 12 hours a day, shop for supplies and service the kiosk seven days a week and do this for the first nine months. Now fast forward to today. The offbeat company with the non-traditional start is the nation's largest drive-through coffee kiosk retailer. Presently, Mountain Mudd has stores in 21 states and attracts their share of attention. So much attention that many other companies flatter this innovative company by imitation. This innovation, drive, and determination has now launched a National Expansion of a Franchised business model. In October of 2006, Mountain Mudd formed a joint venture with CHS Inc., a Fortune 200 company and the nation's most admired company as named by Fortune magazine, to bring this delicious concept to your hometown. |
Thirsty to own your own business?
We understand. Our founder, Brenda Burkhartsmeier, was too and in 1994 Mountain Mudd was born. Over the years our concept, process, and coffee have been refined into the drive-thru coffee franchise we are today. We do business with entrepreneurs who want to be in business for themselves but not by themselves. Our time-tested approach to coffee franchise ownership is presented in a seamless, well thought out, easy to understand manner.
When considering if you think a drive-thru coffee franchise is right for you, keep in mind that coffee has moved into the number one beverage of choice in the US. Yes, that's right. Coffee has surpassed soda! Additionally, 53% of coffee customers get their coffee "to go" making drive-thru coffee the fastest growing segment of the specialty coffee industry. Nearly 8 of 10 people in America enjoy coffee daily and 2/3 of the customers buying coffee purchase 4 or more times per week. Frequent trips mean enhanced loyalty and opportunities for sales and traffic.
The Mountain Mudd drive-thru coffee franchise model includes time-tested practices we've perfected in 15 years of experience owning and operating drive-thru coffee kiosks. This knowledge and aptitude is truly unmatched by any other drive-thru coffee kiosk retailer. We own and operate 15 of our own drive-thru coffee kiosks 364 days a year. Our products, concepts, and systems are tested first hand in these drive-thru coffee kiosk locations. We have an established reputation, sufficient capital, high quality products, exceptional service training, and satisfied customers.
When considering a Mountain Mudd drive-thru coffee franchise, be aware that our brand speaks loudly. The benefits of brand awareness, uniformity in meeting needs of customers, and understanding trends across a nation is invaluable to your bottom line. A brand is not something that you can build overnight. According to the Coffee Association of Canada the top variables influencing coffee purchase is 45% brand, 30% quality, and 25% price. The Mountain Mudd Espresso brand is fun, delicious, and unique. Our staff and customers are fun and approachable. We have all of the drinks but none of the attitude.
The Entrepreneur's source says "Franchisers provide you with a proven system to follow. That's S.Y.S.T.E.M. as in "Save Your Self Time, Energy, and Money". We provide the framework but you manage, market, and promote your drive-thru coffee kiosk business. You are in control of your marketplace. Franchisers can only be successful if their franchisees are successful. This makes a win-win relationship that is unique in the business world.
We encourage you to look into our history and get to know the story of our owners. Research our quality control methods and compare our fee structure and financial statements. According to the International Franchise Association's 2005 revised publication of "Answers to the 20 Most Frequently Asked Questions About Franchising", the average investment necessary to buy a franchise, excluding real estate costs, is between $350,000-$400,000. Mountain Mudd Espresso offers its brand, business model, and drive-thru coffee kiosk for approximately $130,000. We offer a small business with big perks! We sincerely hope that you to investigate, dig, and ask questions. We want to tell you all about our success story and let you taste the Mountain Mudd Espresso brand, literally!