Petland - Grow a Business in a Growing Catagory

The pet industry continues to grow in spite of a challenging economy. U.S. industry expenditures grew from $17 billion in 1994 to $45 billion in 2009*. According to the 2009/2010 National Pet Owners Survey, 62% of U.S households own one or more pets. This equates to 71.4 million homes! Sales are growing! Ownership is growing! Consumer awareness of what pets need to thrive is growing!

The two largest pet supply chains, Petsmart and Petco (over 1800 company owned stores; they do not offer franchises) combined achieve only a 17% market share. This demonstrates the gap in the market place and the unique opportunity for Petland franchisees.

Petland - a unique approach

We have 42 years of experience in developing Petland stores that stand apart from the competition. Pets and the people who love them respond to a store that understands the emotion and passion pets generate in their lives. Our Pet Counselors are uniquely trained to engage and educate each customer, which ends in not only a sale today but in years of patronage that make it easier to grow your business.

Petland - the right merchandise - the right pets

Petland, founded in 1967, offers over 42 years of experience in defining and refining the best pet merchandise and pets to attract customers. Our guidance in “strategic retail pricing” will allow your store to be competitive and at the same time allow your Pet Counselors the opportunity to sell unique products that garner the highest possible margins to grow and meet your business goals. Our guidance in assembling your pet selection is tailored for your store and your business plan.

Petland - preparation for success

Petland provides unparalleled operational training. Management training at our state-of-the-art Business Improvement Center is required for all franchisees. This is followed up by hands-on training at a high velocity, fast-paced training store, and a further 2 weeks of training in your location for you and your Petland team.

Petland - flexability – a scalable business model

Stores can be scaled from 2,500 square feet to over 6,000 square feet. The smaller format store does not offer puppies but does offer tropical fish, birds and small animals as well as the best of the best in pet supplies and accessories. The larger format store has a state-of-the-art kennel and a proprietary air handling system for an “odor free” store. The larger model offers puppies, a large selection of tropical fish, birds and small animals, and a vast assortment of pet supplies and accessories.

Not only can you scale the size of your store, but you can scale the size of the market in which you locate it. From small towns to the largest cities in the U.S., Petland has a niche opportunity to grow a business.

Petland - experience meets opportunity

Launching a new business venture is a major undertaking. Unlike some business offerings, Petland does not just hand you a “Development Guide” to locate, build, outfit and merchandise your store. Our system allows you the time and resources to prepare to be a successful Petland merchant. We provide a turnkey development process where Petland puts its 42 years of experience and comprehensive services to work for you:

• Site selection & lease negotiations
• Store design & construction supervision
• Business plan development & business financing
• Comprehensive training for you and your employees
• Merchandising plans, exclusive brands & suppliers
• Advertising, marketing, public relations & grand opening support

“PETLAND PETS MAKE LIFE BETTER!™" Our trademarked slogan is more than a slogan, it is our core belief that drives our enthusiasm for our business. We invite you to contact us and learn more about becoming a Petland franchise owner!

*APPMA- American Pet Products Association 2008/2009 annual report

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