Competitive advantage of the product / service

Red Wing Shoes is the number one brand of premium leather work footwear.  Distributed in over 100 countries world-wide, the brand offers a complete line of work and safety purpose-built footwear for the skilled craftsman.  The brand is known for its outstanding on the job comfort and legendary durability.

Red Wing Shoe Stores offer a unique investment opportunity.  As a Dealership, we have no franchise fees, no monthly royalties, and no advertising fund.  The investment is primarily inventory and build-out costs.  Defined market areas, best-in-class quality products and service, low overhead, B2B sales channel, great margins, and purpose-built footwear make this opportunity to own and operate a clean and simple retail store a great new business consideration.  Coupled with these advantages is the benefit of partnering with an American company with over 107 years of growth and stability.  We are vertically integrated with manufacturing, wholesaling, retailing and distribution channels.

Features of business Dealership opportunity, not a franchise.  All typical franchise costs are not applicable.   Substantial financial support. Over 125 new store opportunities identified Loyal customers with high levels of repeat business Extensive initial and ongoing training programs. High level of personal service Clean and simple operation that occupies only a footprint of about 1500 square feet in a strip center. Purpose-built premium footwear Long-term growth and favorable ROI. National, regional, and local industrial accounts provide a built-in B2B business annuity

Advantages  No franchise fees, monthly royalties, or required advertising funds. $125,000 opening Inventory placed with a payment schedule 50/50 Red Wing contribution to store build out up to $50,000 reimbursement - not a loan and is not repaid Retail base and Business to Business sales Partnering with a Minnesota company established in 1905 Very few employees Retail strip center locations of only 1500 square feet. No mall hours or costs Red Wing proprietary POS software, free for 2 years - saves $10,000

As a work footwear retailer, with both a retail and B2B business component, we have several factors that buffer us from dips in the economy.

• Work footwear provides consistent revenues each month with modest spring, fall, and holiday sales spikes.
• Strong customer loyalty with up to 80% repeat business
• B2B sales service many diverse industries including manufacturing, warehousing, security and enforcement, fire and rescue, government contracts, oil and gas, transportation, agriculture, etc.
• Brand of quality and choice by professional craftsmen.

Dealer support: initial training, on-going support, help lines, field support, annual meetings, advertising, central purchasing etc.

We offer extensive on the job in-store training with experienced store owners and managers, over 50 on-line 24/7 training modules, training in Red Wing MN at our HQ facilities.  

Desired background of prospects and Ideal candidate

Our successful Red Wing Shoe Store owners are in touch with today’s modern craftsman.  They are people that understand and are strongly motivated to provide exceptional customer service. Important characteristics of a successful Red Wing Shoe Store owner include:

• Owner/operator with multiple store potential
• Cash and time management skills
• Entrepreneurial spirit
• Willingness to follow a 60-year proven and
  tested retail format
• Minimum liquidity of $75,000
• Minimum net worth of $300,000