Overview
Shake's Frozen Custard was established on three principles: Quality, Service, and Cleanliness. Today, these simple principles serve as the foundation from which Shake's, the Brand, continues to evolve. Our uncompromising dedication to the highest level of quality standards and our deep passion for service are, and will forever remain, the heart and soul of Shake's Frozen Custard. At Shake's Frozen Custard, we have an unrelenting focus on the future but we build our dreams on experience.
Don and Debbie Osborne, founders of Shake's Frozen Custard, take great pride in having created a friendly, family oriented business. We realize that business success is fueled by individual customer experiences. Shake's Frozen Custard has an incredible ability to knock down the barriers of time and space in transporting us to those moments in our memory in which we experienced excitement, contentment, satisfaction, fun or any number of the seemingly infinite descriptors of human emotion. Shake's Frozen Custard offers the highest quality, premium ice cream today with the fast, friendly "service with a smile" of days gone by.
Shake's Frozen Custard is a vibrant, one of a kind experience driven by a variety of interactive zones and viewing stations all leading to the presentation of the "World's best frozen dessert!" Shake's is much, much more than a simple restaurant. Shake's is a multi-sensory experience in which friends, families and loved ones build long lasting memories of quality, fun, and excitement. Every component of the facility generates a symphonic atmosphere that lends itself to the creation of wholesome, multi-generational, electrifying experiences. Customers of all ages enjoy reliving memories of "homemade" ice cream outings of days gone by with those special people in their lives.
Corporate Mission
Shake's Frozen Custard provides our customers with a timeless and exciting experience - creating Memories of pure, powerful joy through a steadfast commitment to uncompromising quality, service, and cleanliness.
Don and Debbie Osborne, founders of Shake's Frozen Custard, take great pride in having created a friendly, family oriented business. We realize that business success is fueled by individual customer experiences. Shake's Frozen Custard has an incredible ability to knock down the barriers of time and space in transporting us to those moments in our memory in which we experienced excitement, contentment, satisfaction, fun or any number of the seemingly infinite descriptors of human emotion. Shake's Frozen Custard offers the highest quality, premium ice cream today with the fast, friendly "service with a smile" of days gone by.
Shake's Frozen Custard is a vibrant, one of a kind experience driven by a variety of interactive zones and viewing stations all leading to the presentation of the "World's best frozen dessert!" Shake's is much, much more than a simple restaurant. Shake's is a multi-sensory experience in which friends, families and loved ones build long lasting memories of quality, fun, and excitement. Every component of the facility generates a symphonic atmosphere that lends itself to the creation of wholesome, multi-generational, electrifying experiences. Customers of all ages enjoy reliving memories of "homemade" ice cream outings of days gone by with those special people in their lives.
Corporate Mission
Shake's Frozen Custard provides our customers with a timeless and exciting experience - creating Memories of pure, powerful joy through a steadfast commitment to uncompromising quality, service, and cleanliness.
Products & Services
Shake's Frozen Custard will be the recognized, undisputed leader in the frozen dessert industry and an iconic brand, responsible for the creation of millions of joyful, exciting Memories.
Our Founding Principles
Quality
Shake's believes in an uncompromising approach to quality in all of our ingredients, recipes, menu offerings, products, and services.
Service
Shake's believes in providing fast, friendly service to every one of our customers.
Cleanliness
Shake's believes that a clean facility, inside and out, is essential to our customer's enjoyment and the success of the brand.
Our Core Beliefs
Customer Experience
Shake's customers are our "reason". It is our responsibility to provide the fastest, most friendly service possible; in order to always enhance the experience and enjoyment of Shake's customers.
Brand Stewardship
Take pride in being a vital part of the Shake's Team. Be friendly and courteous and adhere to the highest standards of honesty, integrity, and ethical conduct.
Standard of Excellence
Shake's Frozen Custard's products and the performance of all of our Managers, Team Members, operators, and officers must meet the highest level of professional excellence. Complacency is the enemy of success.
Our Founding Principles
Quality
Shake's believes in an uncompromising approach to quality in all of our ingredients, recipes, menu offerings, products, and services.
Service
Shake's believes in providing fast, friendly service to every one of our customers.
Cleanliness
Shake's believes that a clean facility, inside and out, is essential to our customer's enjoyment and the success of the brand.
Our Core Beliefs
Customer Experience
Shake's customers are our "reason". It is our responsibility to provide the fastest, most friendly service possible; in order to always enhance the experience and enjoyment of Shake's customers.
Brand Stewardship
Take pride in being a vital part of the Shake's Team. Be friendly and courteous and adhere to the highest standards of honesty, integrity, and ethical conduct.
Standard of Excellence
Shake's Frozen Custard's products and the performance of all of our Managers, Team Members, operators, and officers must meet the highest level of professional excellence. Complacency is the enemy of success.
Training & Support
The trained and experienced Shake's Home Office team, in combination with our various vendor partners, play an integral role in assisting you during the site selection process. Market requirements, population, traffic count and lot size may vary according to the specific demographic data found in your area of interest. The Shake's Home Office team will work with you to assess site characteristics as we strive to provide you with the best possible "platform for success".
Training
Shake's will provide you with a full set of operating manuals, instructional materials and support documents that will assist in every stage of your business. You will then attend Shake's "Custard College", an intensive two week training course that will provide instruction on every facet of operating your Shake's unit. Additionally, your dedicated Shake's Operations Specialist will be on site during the initial opening of your unit and will remain in continuous communication as they strive to assist you in adhering to system consistency, on-going training procedures, and most importantly, enhancing your profitability.
Communicating with the Franchise Family
Your dedicated Shake's Operations Specialist is a direct link to the Home Office. Your Operations Specialist will remain in weekly contact and readily available to assist you seven days a week. Our monthly newsletter, "The Scoop", is a full-color publication that keeps the Franchise Family informed on a variety of topics that include: new store openings, awards and recognitions, and a column from the CEO to bring you up to date on company strategies and events. As a member of the Franchise Family you will have access to a customized e-mail address linked directly to the Shake's web site. Additionally, we provide a password protected support page on our web site in which you can post messages to the Franchise Family, order marketing materials and Shake's apparel and uniforms.
Marketing Strategies
Our first priority is to enhance your profitability; therefore, we believe that the most effective style of promotion is a "grass roots" marketing plan. Our Local Store Marketing Manual, "Shaking Up the Neighborhood", includes time-tested, proven strategies to increase unit sales and enhance profitability. In addition, through a system-wide marketing fund, Shake's marketing agency creates and provides advertising materials, coupons, banners and point of purchase displays which may be ordered through our state of the art marketing fulfillment web site.
Training
Shake's will provide you with a full set of operating manuals, instructional materials and support documents that will assist in every stage of your business. You will then attend Shake's "Custard College", an intensive two week training course that will provide instruction on every facet of operating your Shake's unit. Additionally, your dedicated Shake's Operations Specialist will be on site during the initial opening of your unit and will remain in continuous communication as they strive to assist you in adhering to system consistency, on-going training procedures, and most importantly, enhancing your profitability.
Communicating with the Franchise Family
Your dedicated Shake's Operations Specialist is a direct link to the Home Office. Your Operations Specialist will remain in weekly contact and readily available to assist you seven days a week. Our monthly newsletter, "The Scoop", is a full-color publication that keeps the Franchise Family informed on a variety of topics that include: new store openings, awards and recognitions, and a column from the CEO to bring you up to date on company strategies and events. As a member of the Franchise Family you will have access to a customized e-mail address linked directly to the Shake's web site. Additionally, we provide a password protected support page on our web site in which you can post messages to the Franchise Family, order marketing materials and Shake's apparel and uniforms.
Marketing Strategies
Our first priority is to enhance your profitability; therefore, we believe that the most effective style of promotion is a "grass roots" marketing plan. Our Local Store Marketing Manual, "Shaking Up the Neighborhood", includes time-tested, proven strategies to increase unit sales and enhance profitability. In addition, through a system-wide marketing fund, Shake's marketing agency creates and provides advertising materials, coupons, banners and point of purchase displays which may be ordered through our state of the art marketing fulfillment web site.
Why Shake's Frozen Custard?
Shake's Frozen Custard is a super premium ice cream that is smooth and creamy. Shake's uses only the highest quality ingredients in all of our original recipes, custom toppings, and our exclusive frozen custard mix. Shake's Frozen Custard is Made Fresh Hourly™ using specifically designed equipment and procedures that exceed our customer's expectations. Shake's is unique to other frozen desserts because we do not add fillers, preservatives, or inject air in the preparation of our unbeatable frozen custard.
In 2003, Entrepreneur Magazine recognized Shake's Frozen Custard as one of the "Top 50 New Franchises" as well as awarded us a spot on their prestigious "Franchise 500" list. Shake's Frozen Custard has been recognized in all our established markets as the "Best of" for our exclusive, high-quality products. When you choose Shake's as your franchise organization, you are not only joining a well-established, highly reputable and successful franchise system; you become a member of the Shake's Franchise Family. We are extremely proud of our Franchise Family. We pool all of our resources, energies, passion and efforts toward achieving the shared vision of Shake's Frozen Custard. We work together to reduce operating costs, enhance your profitability and grow the Shake's brand.
In 2003, Entrepreneur Magazine recognized Shake's Frozen Custard as one of the "Top 50 New Franchises" as well as awarded us a spot on their prestigious "Franchise 500" list. Shake's Frozen Custard has been recognized in all our established markets as the "Best of" for our exclusive, high-quality products. When you choose Shake's as your franchise organization, you are not only joining a well-established, highly reputable and successful franchise system; you become a member of the Shake's Franchise Family. We are extremely proud of our Franchise Family. We pool all of our resources, energies, passion and efforts toward achieving the shared vision of Shake's Frozen Custard. We work together to reduce operating costs, enhance your profitability and grow the Shake's brand.
