This may be the only instance where frozen assets are considered a good thing.

The path to business success is paved with smart decisions (and yogurt cups). And in the frozen yogurt category, the smartest decision of all is TCBY – The Country's Best Yogurt.

TCBY is one of the most beloved brands in the world for good reason: millions of loyal customers enjoy our delicious frozen yogurt treats every year. And with frozen yogurt consumption increasing by almost 50 percent in the past five years, the TCBY audience continues to grow. Today, TCBY is ahead of the curve and doing more than ever to remain the frozen yogurt leader and innovator.

What makes TCBY so smart?

A fresh, contemporary look. In 2010, TCBY unveiled a whole new look that is in perfect keeping with today's active consumer. Now even more discerning customers can enjoy healthy and delicious frozen yogurt in a comfortable, exciting, and inviting store environment.

New Self-Serve Store Platform. Our new self-serve store platform is exactly what today's customers want – and just want franchise owners need. Customers love the control and flexibility of creating their own frozen yogurt treats just the way they want them. Franchise owners love the ease of self-serve and the increased productivity that helps maximize profit.

Experience. TCBY has a long history of franchising success, and franchise owners today benefit from that wealth of experience. From site selection and build-out to training, marketing, and ongoing support, TCBY has fine-tuned the process for helping franchise owners succeed. At Famous Brands University, our state-of-the-art learning facility, new franchisees get the personal attention and hands-on experience they need to hit the ground running.

Strength and Resources. Part of Mrs. Fields Famous Brands since 2000, TCBY has a host of world-class resources to draw from, plus the recognition and strength of two global brands.

Delicious and Nutritious. All TCBY products are made with real dairy yogurt, contain active cultures (probiotics), vitamins A & D, fiber, protein, and a generous supply of calcium. It's easy to see why TCBY frozen treats are perfect for today's health-conscious and informed consumers. In fact, TCBY sets the industry standard with "Super Fro-Yo" nutritional delivery. And most products are low in fat, with many fat-free and sugar-free options, so virtually everybody can find the perfect treat.

It's the hottest opportunity in frozen treats. There's never been a better time to own a TCBY franchise. With consumer demand for frozen yogurt growing every year, and innovative developments that are attracting more customers than ever, this is a business opportunity that won't experience a melt down. And right now, TCBY has locations available across the country. So take a close look and we're sure you'll agree: TCBY franchise ownership looks better than ever!