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What is The Brass Tap?
Beer - Our Passion
The Brass Tap is an upscale beer bar that offers 60 different craft beers on tap, more than 300 varieties of imports, local craft beers, and a large selection of premium wines and cigars. We constantly are searching for the best beers from all regions around the world, and rotate our taps to ensure that you can always expect to find a new favorite. We offer hundreds of different bottled beers that are also available for carry out. At The Brass Tap, you can enjoy our spacious patio and never have to drink the same beer twice!
What Is a Craft Brewer?
At the heart of The Brass Tap is a broad selection of hundreds of craft beers, with a combination of known and exotic brands in a variety of tastes and styles ensuring that there is an ideal beer for everyone. The rapid growth of the craft beer industry has occurred in the last two decades as beer has expanded beyond its historical target market and has reached a more affluent demographic due to the broad selection and unique flavoring of craft beer. This has led to an explosive growth in the number of breweries in the United States.
So what is craft beer and what is behind this growth? Craft beer generally refers to beer that is brewed using traditional methods by small independent brewers.
Microbrewery is a term for a small scale brewery that produces a small volume of beer and meets one of the three criteria for a craft brewery. However, craft brewery is more involved and describes an approach to brewing, which in principle may be carried out on any scale. Most microbreweries are also craft breweries; however "craft" beer can certainly also be a product of a large brewery, and there are many such products coming to market as a result of increased consumer interest in traditional beer.
Craft beer has experienced double digit annual revenue growth over the last two years at a time when the U.S. beer industry has been otherwise stagnant. Consumers continue to seek out new and interesting craft beers as they enjoy the ever increasing options.
Everyone enjoys a night out.
Looking for a great business opportunity in a rapidly expanding market? The Brass Tap has all the vital ingredients.
The Brass Tap Business Model
The Brass Tap business model has been designed as a Premium Beer Experience offering a range of 60-80 craft beer on tap, along with more than 300 varieties of imports, local craft beers and a selection of premium wine and cigars. The model also has a distinct focus on:
Why The Brass Tap?
Attractive Unit Level Economics
An Emerging Category
A Unique Vehicle to Start and Grow your business.
Minimal financial requirement: Net worth of $200,000 per location Liquid assets: $100,000 per location
Experience: No previous franchise or pub experience necessary Multi-unit agreements available
Franchise fee*: $35,000 ($17,500 initial, and $17,500 at lease signing.) Total estimated investment**: $355,100 to $670,000 (BT FDD)
Royalty: 4% of gross sales Marketing fund contribution: 1.5% Franchise agreement term: 10 years
Franchise training: 5 weeks
*Per unit development. **Does not include real estate, based on square footage.
Rapidly Expanding Market: Craft beers have exploded onto the scene during the last few years as beer geeks and beer novices alike have discovered the excitement and delight that goes along with the wide variety of beers available. In addition, a new generation of beer drinkers has been created as previous non-beer drinkers have been exposed to the wonderful world of craft beers. Double digit annual growth in the craft beer market has resulted and shows no signs of slowing down.
Limited Competition: Today's consumers are looking for innovative alternatives to the traditional bars and clubs. The Brass Tap stands out from the alternatives when choosing where to go to enjoy a drink, with its casual yet energetic environment that provides a wide selection of craft beers as well as live entertainment.
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