Overview
The Cereal Bowl is a new breed of cafe' fusing an old time favorite with a new and exciting twist. Guests will be able to make their own cereal creations or pick from one of the many unique combinations created by The Cereal Bowl Team. With over 35 cereals both hot and cold as well as 50 toppings, the possibilities are endless!
The Cereal Bowl is a brand new concept in the field of quick service restaurants. We have developed a unique and creative twist on an old American staple. The Cereal Bowl has revolutionized what you might find in your cabinet or pantry for breakfast. By creating a healthy (or not) and personal experience, customers can let their imagination take control and learn to think outside the box.
The Cereal Bowl has become a nationally recognized brand being featured in such recent press as Time Magazine, Entrepreneur Magazine and a yearlong feature story in The Miami Herald. In July 2006, The Cereal Bowl was featured on CNN’s Anderson Cooper 360 “On the Rise” which features breakthrough companies throughout different industries. In addition to national media attention, The Cereal Bowl has received several awards in its first 12 months of operations including being named Miami New Times “Best Restaurant for Kids” as well as a Chamber of Commerce Diamond award finalist for outstanding business in the community.
The Cereal Bowl is a brand new concept in the field of quick service restaurants. We have developed a unique and creative twist on an old American staple. The Cereal Bowl has revolutionized what you might find in your cabinet or pantry for breakfast. By creating a healthy (or not) and personal experience, customers can let their imagination take control and learn to think outside the box.
The Cereal Bowl has become a nationally recognized brand being featured in such recent press as Time Magazine, Entrepreneur Magazine and a yearlong feature story in The Miami Herald. In July 2006, The Cereal Bowl was featured on CNN’s Anderson Cooper 360 “On the Rise” which features breakthrough companies throughout different industries. In addition to national media attention, The Cereal Bowl has received several awards in its first 12 months of operations including being named Miami New Times “Best Restaurant for Kids” as well as a Chamber of Commerce Diamond award finalist for outstanding business in the community.
Products & Services
What’s in the Bowl?
With over 35 cold and hot cereal brands from Kelloggs®, General Mills®, Post® and Quaker® customers can easily recognize and relate with our offerings. Those looking to dress up their cereal can choose from over 40 toppings and 6 varieties of milk to add to their bowls. Our menu also features “Our Bowls™ ”, which are premixed creations developed by The Cereal Bowl team. “Beyond the Bowl™ ”, is our menu section created to thinking about cereal in entirely new ways. Not to be lost in this creative concept is our vast beverage selection which boasts a full espresso bar, tea selection and other assorted drinks.
The Cereal Bowl is more than just a place to eat, it’s a place to meet, work and relax. Because we believe this motto, our Cereal Bowl team has painstakingly designed the store to accomplish these goals for our guests. Couches, Wireless Internet, Plasma TV’s and crewmembers wearing pajamas provide a sense of a home away from home.
Unique Products
Cereal? Of course we have cereal. But that’s not all. We boast a full line of products and recipes that are unique to The Cereal Bowl. Cereal flavored frozen yogurt, Oatmeal smoothies, cereal baked goods and much more give guests a new and exciting twist on their favorite pastime.
Is Cereal Just for Breakfast?
Not Anymore! Our creative team has worked at creating an all-day cereal experience. From your first meal of the day, to your afternoon snack and finally a new way to enjoy dessert.
With over 35 cold and hot cereal brands from Kelloggs®, General Mills®, Post® and Quaker® customers can easily recognize and relate with our offerings. Those looking to dress up their cereal can choose from over 40 toppings and 6 varieties of milk to add to their bowls. Our menu also features “Our Bowls™ ”, which are premixed creations developed by The Cereal Bowl team. “Beyond the Bowl™ ”, is our menu section created to thinking about cereal in entirely new ways. Not to be lost in this creative concept is our vast beverage selection which boasts a full espresso bar, tea selection and other assorted drinks.
The Cereal Bowl is more than just a place to eat, it’s a place to meet, work and relax. Because we believe this motto, our Cereal Bowl team has painstakingly designed the store to accomplish these goals for our guests. Couches, Wireless Internet, Plasma TV’s and crewmembers wearing pajamas provide a sense of a home away from home.
Unique Products
Cereal? Of course we have cereal. But that’s not all. We boast a full line of products and recipes that are unique to The Cereal Bowl. Cereal flavored frozen yogurt, Oatmeal smoothies, cereal baked goods and much more give guests a new and exciting twist on their favorite pastime.
Is Cereal Just for Breakfast?
Not Anymore! Our creative team has worked at creating an all-day cereal experience. From your first meal of the day, to your afternoon snack and finally a new way to enjoy dessert.
Training & Support
Operation Support & Training
Franchisees will receive 5 days of training at The Cereal Bowl University™ and another 5 days of additional on-site training at their location prior to the Grand Opening. In addition to the extensive training, a complete operating manual and employee handbook will be provided to help continue your education in an on-going basis.
Site & Architectural Assistance
Like they say – location, location, location. We’ll be there to help select, negotiate and design your Cereal Bowl location!
Marketing Assistance
If you’re not heard, you’re not remembered. Our aggressive marketing and advertising programs support you, our franchisee, with a total package of communication and brand tools.
The “Team”
The Cereal Bowl franchise team is made up of a talented group of professionals with years of food service and franchise development experience. This team will be responsible for walking you through the franchise process including the UFOC, site selection, training at Cereal Bowl University and on-going support after your grand opening including marketing and product development.
Franchisees will receive 5 days of training at The Cereal Bowl University™ and another 5 days of additional on-site training at their location prior to the Grand Opening. In addition to the extensive training, a complete operating manual and employee handbook will be provided to help continue your education in an on-going basis.
Site & Architectural Assistance
Like they say – location, location, location. We’ll be there to help select, negotiate and design your Cereal Bowl location!
Marketing Assistance
If you’re not heard, you’re not remembered. Our aggressive marketing and advertising programs support you, our franchisee, with a total package of communication and brand tools.
The “Team”
The Cereal Bowl franchise team is made up of a talented group of professionals with years of food service and franchise development experience. This team will be responsible for walking you through the franchise process including the UFOC, site selection, training at Cereal Bowl University and on-going support after your grand opening including marketing and product development.
Why The Cereal Bowl?
Ingredients
Selling products that have a proven track record. People simply love cereal. 90% of Americans eat cereal and it is the third most popular food product sold in the U.S.
Growing Market
Breakfast is one of the fastest growing sectors in the Quick Service Industry according to a recent Forbes, (January 2006) report.
Turnkey System
The Cereal Bowl franchise system has developed a comprehensive set of tools designed to help you get your new business off the ground. Everything from lease negotiations to your grand opening have been crafted to help franchisees move along with ease.
Franchise Benefits
Selling products that have a proven track record. People simply love cereal. 90% of Americans eat cereal and it is the third most popular food product sold in the U.S.
- No Kitchen….. over 80% of our square footage can be profitable
- High gross profit margin items
- Ability to make sales from open to close
- Low direct competition
Growing Market
Breakfast is one of the fastest growing sectors in the Quick Service Industry according to a recent Forbes, (January 2006) report.
Turnkey System
The Cereal Bowl franchise system has developed a comprehensive set of tools designed to help you get your new business off the ground. Everything from lease negotiations to your grand opening have been crafted to help franchisees move along with ease.
Franchise Benefits
- Site selection assistance
- Availability of high quality products
- Unique recipes and proprietary recipes
- Use of Cereal Bowl trademark, logos and sourcing of printed materials
- Established distributor network
- Comprehensive packages for equipment, fixtures and furniture
- Complete manuals
- Marketing Assistance
- Share in special company pricing and rebates
- Become part of a growing QSR concept
Are You a Good Fit for The Cereal Bowl?
- An understanding of The Cereal Bowl brand and mission statement
- An acute appreciation of, and sensitivity to, ongoing customer service and its importance as a key success factor
- An enthusiastic and entrepreneurial spirit
- Willingness to be involved in operations
- A minimum net worth (for single unit operators) of $300,000
- Consistent employment or business ownership history
- Working knowledge of accounting and financial reporting
- Experience in management, both operational and human resources
