Overview
Featured in GQ magazine as “One of the 20 Hamburgers to eat before you die” and “Best Burger” on OPRAH®, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S.
We’re looking for franchisees that would only consider a Custom Built Life™ by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let’s have a good time doing it.
Flavor Firm specializes in developing unique franchise restaurant concepts, including The CounterSM. Since 1996, Flavor Firm has provided the experience and knowledge required to help franchisees achieve success.
Located in Los Angeles, Flavor Firm is the parent company for a collection of exciting franchising opportunities, including The CounterSM, Tacone® and City Kitchen®. Each restaurant brand provides a range of franchise options that suit the individual interests of various investors.
The Flavor Firm infrastructure provides the development, training, operational systems and marketing support necessary for the growth of successful business ventures.
Flavor Firm. Serving up the freshest restaurant franchises.
There are three investment opportunities:
Single Unit – This option offers franchisee ownership with the lowest investment requirement.
Multiple Units – Franchisees own multiple units within a specific region or state for increased income potential.
Regional Directorships – Franchisees operate in defined territories and share in the financial rewards of that region.
Each opportunity is tailored to meet your specific investment interests, based on a range of individual criteria.
We’re looking for franchisees that would only consider a Custom Built Life™ by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let’s have a good time doing it.
Flavor Firm specializes in developing unique franchise restaurant concepts, including The CounterSM. Since 1996, Flavor Firm has provided the experience and knowledge required to help franchisees achieve success.
Located in Los Angeles, Flavor Firm is the parent company for a collection of exciting franchising opportunities, including The CounterSM, Tacone® and City Kitchen®. Each restaurant brand provides a range of franchise options that suit the individual interests of various investors.
The Flavor Firm infrastructure provides the development, training, operational systems and marketing support necessary for the growth of successful business ventures.
Flavor Firm. Serving up the freshest restaurant franchises.
There are three investment opportunities:
Single Unit – This option offers franchisee ownership with the lowest investment requirement.
Multiple Units – Franchisees own multiple units within a specific region or state for increased income potential.
Regional Directorships – Franchisees operate in defined territories and share in the financial rewards of that region.
Each opportunity is tailored to meet your specific investment interests, based on a range of individual criteria.
Products & Services
Choice. Step into The CounterSM and you’re greeted with a clipboard and an extensive list of mouth-watering ingredients that allow you to build your own burger.
Burger options: beef, chicken, turkey, salmon, ahi and veggie. Three patty sizes. Ten cheeses. Twenty-six toppings. Seventeen unique sauces and six buns.
The CounterSM burgers are as unique as each individual customer. Rarely is the same burger made twice in one day!
The CounterSM allows customers to eat with their eyes too. A modern, industrial look captivates the senses with the design, sound and ambiance of the 21st Century. Designed to be efficient and to maximize profit potential, The CounterSM offers an unconventional look at an American tradition—the ultimate burger.
Burger options: beef, chicken, turkey, salmon, ahi and veggie. Three patty sizes. Ten cheeses. Twenty-six toppings. Seventeen unique sauces and six buns.
The CounterSM burgers are as unique as each individual customer. Rarely is the same burger made twice in one day!
The CounterSM allows customers to eat with their eyes too. A modern, industrial look captivates the senses with the design, sound and ambiance of the 21st Century. Designed to be efficient and to maximize profit potential, The CounterSM offers an unconventional look at an American tradition—the ultimate burger.
Training & Support
Local support and training for franchisees is provided by Flavor Firm, with multiple brands and decades of franchise experience. Our team provides assistance with site selection, lease negotiation, construction, store opening, marketing and ongoing support to ensure your success.
Are You a Good Fit for The Counter?
The following qualifications, among others, are essential to be considered as a franchisee for The CounterSM: a strong desire to delight customers, the ability to recruit, train and motivate people, the ability to manage finances, the willingness and ability to personally devote time and effort for day to day operations, and with the overall objective to enjoy running your own business.
The minimum initial requirement is $100,000. The remaining cost may be financed through lending institutions or Certified SBA Lenders.
PREFERRED CRITERIA:
The minimum initial requirement is $100,000. The remaining cost may be financed through lending institutions or Certified SBA Lenders.
PREFERRED CRITERIA:
- Minimum 5 years experience in casual dining (or fast casual) as owner/operator
- Maximum debt to cash flow less than or equal to 8.0x
- Minimum net worth greater than or equal to $5.0MM
- Minimum liquidity greater than or equal to $500k per restaurant to be developed (i.e. cash reserves)
- Minimum 5 unit commitment
