General Information What's The Greene Turtle Franchise all About?While you've been busy eating, drinking and making merry all these years, you may have noticed that our beer is always cold, our food delicious, our service friendly, our clientele extraordinary and our environment lively and entertaining. In the past three decades, we've actually developed and fine tuned a highly efficient Sports Bar & Grille management system.Over the years, we've had many customers and associates express an interest in opening or investing in their own The Greene Turtle Sports Bar & Grille, enough interest that we hired a team of the top consultants in the country to help us create The Greene Turtle franchise program.When you become a The Greene Turtle Franchise Owner:You actually operate three separate but integrated potential revenue centers: The Greene Turtle casual dining restaurant The Greene Turtle sports bar The Greene Turtle events and partiesThese revenue centers work together to create powerful cross-promotional opportunities, a diversity of products, increase concept flexibility and broad and continuous appeal.The Greene Turtle franchise owners must have:The Financial resources to invest between $850,000 and $1.5M per franchise location. This is the total cost to lease, build, fixture and commence operations of a new The Greene Turtle Sports Bar & Grille. For an upfront franchise fee (included in the initial investment number) and ongoing service and advertising fees, The Greene Turtle franchise owners receive numerous support services, including:Proprietary Programs and SystemsStartup Assistance (Design & Construction/Staffing/Business Planning)Comprehensive TrainingOngoing Operational SupportOngoing Promotional SupportOngoing Program EnhancementsOngoing System Development (R&D)Our franchise program provides the tools, the training and the support you need to open and operate a unique and lively The Greene Turtle Sports Bar & Grille in your market.
What's The Greene Turtle Franchise all About?
While you've been busy eating, drinking and making merry all these years, you may have noticed that our beer is always cold, our food delicious, our service friendly, our clientele extraordinary and our environment lively and entertaining. In the past three decades, we've actually developed and fine tuned a highly efficient Sports Bar & Grille management system.Over the years, we've had many customers and associates express an interest in opening or investing in their own The Greene Turtle Sports Bar & Grille, enough interest that we hired a team of the top consultants in the country to help us create The Greene Turtle franchise program. |
When you become a The Greene Turtle Franchise Owner:
You actually operate three separate but integrated potential revenue centers:
- The Greene Turtle casual dining restaurant
- The Greene Turtle sports bar
- The Greene Turtle events and parties
These revenue centers work together to create powerful cross-promotional opportunities, a diversity of products, increase concept flexibility and broad and continuous appeal.
The Greene Turtle franchise owners must have:
The Financial resources to invest between $850,000 and $1.5M per franchise location. This is the total cost to lease, build, fixture and commence operations of a new The Greene Turtle Sports Bar & Grille. For an upfront franchise fee (included in the initial investment number) and ongoing service and advertising fees, The Greene Turtle franchise owners receive numerous support services, including:
- Proprietary Programs and Systems
- Startup Assistance (Design & Construction/Staffing/Business Planning)
- Comprehensive Training
- Ongoing Operational Support
- Ongoing Promotional Support
- Ongoing Program Enhancements
- Ongoing System Development (R&D)
Our franchise program provides the tools, the training and the support you need to open and operate a unique and lively The Greene Turtle Sports Bar & Grille in your market.
Frequently Asked Questions
What will I receive as a part of The Greene Turtle franchise system?
You will receive site selection, and restaurant design assistance, initial management and customer service training, access to The Greene Turtle proprietary operational programs and advertising materials and periodic assistance and training in operations, management and marketing.
How much does a franchise cost?
The total estimated initial investment ranges from $850,000 to $1,500,000, depending on the required rent and property improvements and the actual cost of the liquor license, the insurance, signage, equipment, initial inventory and the amount of the working capital required. This estimate includes the initial franchise fee of $45,000 plus the cost of Grand Opening advertising.
Is financing available?
The Greene Turtle does not offer direct or indirect financing or guarantee loans, notes or obligations. We will, however, attempt to negotiate favorable payment terms with suppliers in the system.
How much is the "royalty" fee?
This franchise fee is 4% of your gross weekly revenue. It entitles you to continued use of The Greene Turtle trademarks, as well as the continuing operational and marketing assistance we provide to all franchisees.
What about advertising and promotion?
Advertising and promotion to attract customers and build loyalty to your restaurant is essential. We require an investment in Grand Opening advertising between $5,000 and $10,000; and to ensure adequate continuing promotion, you must spend at least 2% of your gross sales on local advertising. In addition, customer discount and incentive programs must be offered to your customers equal to a minimum of 2% of annual gross sales. And each franchisee is required to contribute up to 1 1/2% of weekly gross sales to help support a system-wide advertising program, which may include a cooperative advertising plan for franchisees.
What training will I receive?
Prior to opening the restaurant, the franchisee operating partner, one full-time general manager, an assistant manager and a kitchen manager will receive a total of approximately eight weeks of training by our staff. During the opening, we will provide a minimum of ten days on-site assistance. After that, your key operating staff will be required to attend refresher courses, seminars and other training programs from time to time.
How long is the term of the franchise agreement?
The initial term of The Greene Turtle franchise is 10 years. The right to operate the restaurant can be renewed for two additional 5 year terms.
Will I have a territory?
You will be granted a territory within which we will not open or operate or franchise anyone else to open or operate a The Greene Turtle restaurant. This territory will be based on the number of people living or working within a defined geographical area; currently, these are areas of population between 35,000 and 50,000.