Overview
One American in four participates in camping, making it the third most popular recreational activity in the U.S. This love for camping crosses all demographics; people of all ages, incomes, cultural and educational backgrounds. The statisticsare clear...everybody loves to camp.
This site was designed to inform and educate people and families who are interested in making possibly one of the most important decisions in their lives...owning a Yogi Bear's Jellystone Park' Camp-Resort franchise.
Leisure Systems, Inc. (LSI), is the official franchiser of Yogi Bear's Jellystone Park Camp-Resorts. Through an exclusive license with Hanna-Barbera Productions, Leisure Systems has the right to use the name and image of the famous cartoon character, Yogi Bear, for campground marketing purposes.
Founded in 1969, the Jellystone Park system has grown to include nearly 70 locations in the United States and Canada making it the second largest franchised campground operation in the United States.
The Company is fully staffed with professionals to assist campground operators in the areas of sales, marketing, operations, merchandising, recreation programming, accounting and maintenance.
The Jellystone Camp-Resorts are among the best campgrounds in the industry. We maintain a high quality family oriented image of fun, entertaining, friendly, clean and service oriented parks that on average have a higher revenue per site night and a longer average stay than that experienced by other campgrounds - independent or franchised.
This site was designed to inform and educate people and families who are interested in making possibly one of the most important decisions in their lives...owning a Yogi Bear's Jellystone Park' Camp-Resort franchise.
Leisure Systems, Inc. (LSI), is the official franchiser of Yogi Bear's Jellystone Park Camp-Resorts. Through an exclusive license with Hanna-Barbera Productions, Leisure Systems has the right to use the name and image of the famous cartoon character, Yogi Bear, for campground marketing purposes.
Founded in 1969, the Jellystone Park system has grown to include nearly 70 locations in the United States and Canada making it the second largest franchised campground operation in the United States.
The Company is fully staffed with professionals to assist campground operators in the areas of sales, marketing, operations, merchandising, recreation programming, accounting and maintenance.
The Jellystone Camp-Resorts are among the best campgrounds in the industry. We maintain a high quality family oriented image of fun, entertaining, friendly, clean and service oriented parks that on average have a higher revenue per site night and a longer average stay than that experienced by other campgrounds - independent or franchised.
Products & Services
To meet Jellystone Park standards, each campground is required to have a minimum of 125 campsites, first class restroom facilities, a laundry facility and a retail store of 1,000 square feet or more. Plus each campground is required to have special amenities including a swimming pool, a game room, children's playground, video theater and a 20' X 40' covered pavilion. A majority of the Camp-Resorts also include snack bars and miniature golf courses. Each Jellystone Park is themed with Yogi Bear elements providing instant recognition and consumer credibility. We believe that the high quality of the Jellystone Parks combined with the popularity and attractiveness of the Yogi Bear and Jellystone Park theme make our group of camp-resorts among the most competitive, successful and popular in the industry.
Training & Support
Our franchisees enjoy certain unique benefits by being affiliated with our nationally recognized system. These include:- Operations, recreation and special events training and counseling
- A quality line of unique, high profit Yogi Bear merchandise with special payment terms
- An annual convention and spring meetings
- Operations manuals covering all aspects of the campground business
- Specialized training at C.A.M.P., a certification and management program
- A Yogi Bear character costume which you bring "alive" to entertain your guests.
- Traditional and online marketing support.
Traditional and Online Marketing
Traditional print advertising is purchased in all advantageous mediums throughout the world to increase the Yogi Bear brand. LSI maintains a strong presence in various camping periodicals. These include the major national RV Parks and campground directories, numerous state campground directories, and specialty directories for those interested in cabin and tent style camping.
The newest online marketing and website design techniques are also implemented including Search Engine Optimization and visitor conversion tracking and reports to expand and improve the Camp Jellystone consumer brand identity. The website showcases each franchisee's location, activities and unique amenities while also serving as a "channel" for our parks to communicate to one another and LSI.
Support For Your Success
Each year, LSI also produces a current franchise location Jellystone Park Directory with an annual distribution of over 220,000 units. Distribution requests are fulfilled through trade shows, welcome centers, telephone, Internet and e-mail. Directories are provided at no cost to the consumer.
LSI also incentifies Camp Jellystone visitors with the Club Yogi discount card program. This program entitles card holders to receive a 10% discount off daily site fees. This program helps to raise revenues at the parks by encouraging campers to stay longer, to frequent their visits, and to increase loyalty to the Jellystone Camp Park Resorts.
Why Yogi Bear's Jellystone Park Camp-Resorts?
Valuable Yogi Bear License
LSI holds a license to Yogi Bear, Boo Boo, Ranger Smith and Cindy Bear in connection with operating and franchising Jellystone Park Camp-Resorts and certain campground related activities. This license provides LSI a unique position in the campground industry and provides on-going advertising and promotional benefits of significant value. Yogi Bear is one of the most widely known cartoon characters ever produced and is enjoying renewed popularity today on television and in major theme parks including Universal Studios Theme Parks in Orlando and Paramount Parks in Santa Clara, California; Cincinnati, Ohio; Charlotte, North Carolina; Richmond, Virginia; and Toronto-Ontario, Canada. Yogi is considered one of the top cartoon characters ever produced.
Yogi Bear Merchandising
LSI provides the Franchisees an opportunity to increase their revenue stream through a profitable Warner Brothers merchandising program. Each Jellystone Park Camp Store provides a service and convenience to the camper, a viable profit center for the park, and a promotional collateral even after it leaves the park. Properly merchandised stores can produce up to 50% of the park's gross revenues. LSI also provides training & information on all areas of managing a camp store with special focus on customized merchandise.
Franchisees can place orders at the annual Jellystone Park Symposium where they can see and touch the merchandise as well as take advantage of generous terms and discounts, browse and place orders through the Camp Jellystone franchisee website, or through our full color catalog.
LSI holds a license to Yogi Bear, Boo Boo, Ranger Smith and Cindy Bear in connection with operating and franchising Jellystone Park Camp-Resorts and certain campground related activities. This license provides LSI a unique position in the campground industry and provides on-going advertising and promotional benefits of significant value. Yogi Bear is one of the most widely known cartoon characters ever produced and is enjoying renewed popularity today on television and in major theme parks including Universal Studios Theme Parks in Orlando and Paramount Parks in Santa Clara, California; Cincinnati, Ohio; Charlotte, North Carolina; Richmond, Virginia; and Toronto-Ontario, Canada. Yogi is considered one of the top cartoon characters ever produced.
Yogi Bear Merchandising
LSI provides the Franchisees an opportunity to increase their revenue stream through a profitable Warner Brothers merchandising program. Each Jellystone Park Camp Store provides a service and convenience to the camper, a viable profit center for the park, and a promotional collateral even after it leaves the park. Properly merchandised stores can produce up to 50% of the park's gross revenues. LSI also provides training & information on all areas of managing a camp store with special focus on customized merchandise.
Franchisees can place orders at the annual Jellystone Park Symposium where they can see and touch the merchandise as well as take advantage of generous terms and discounts, browse and place orders through the Camp Jellystone franchisee website, or through our full color catalog.
