WILLISTON PARK, N.Y.—Stephan Parmett’s Minuteman Press franchise in Williston Park, N.Y. has completed upgrades for 2016 that gives the center a new look and features the new slogan: “We Design, Print & Promote…YOU!” The Williston Park franchise has been in the same location since 1975, and Stephan bought the center in 2000.
The completed upgrades include new Minuteman Press signage as well as graphics and slogan updates on the windows and the door of the center, as well as sample boards. In his production area, Stephan has also completed key equipment upgrades, adding new digital printing systems to increase his center’s capacity. The next phase of updates will include the counter and the rest of the lobby.
Commenting on the new look of his Williston Park facility, Stephan Parmett says, “I really like the new look. It gives us a much more updated feel and I think it will help us when we are going after younger professionals to do business with them. The new slogan really brings us up to date as well and it’s great to see.”
“Stephan’s business being in the same location for over 40 years is a great example of how we have built our business on service and quality,” says Brian Sisti, Area Manager for Minuteman Press International. He adds, “Whether it’s 1975 or 2016, we define ourselves on the service that we provide to our customers and our updated slogan and graphics reflect that desire to serve them. Stephan Parmett has taken hold of that concept as well as our overall franchise system and brought it to another level. He is well-known in Williston Park and surrounding areas and has earned a sterling business reputation. Stephan is also very active in the community and gives back by supporting several charitable organizations.”
New Packaging
In addition to window graphics and lobby upgrades, Minuteman Press International has designed brand new packaging for all of its franchise locations to reflect the new slogan. Parmett appreciates the new packaging and his customers have noticed. “We’ve received an incredible response to the new boxes that we are now using for deliveries,” says Parmett. He adds, “I was surprised that so many customers even noticed the new packaging, and when we make deliveries people tell us how great they look. That’s been overwhelmingly positive.”
Why franchising?
One of the reasons Stephan Parmett aligned with Minuteman Press in the first place was because he appreciated the hard work and credibility he saw with the Minuteman Press team. Parmett comments, “After doing my due diligence, I found out what a credible franchise Minuteman Press is and after meeting key people in company, I realized what a great work ethic everyone had. It made me want to be a part of the team.”
2016 Goals and Advice for Others
With the new signage and window/door graphics in place, Parmett wants to finish upgrading the facility immediately. As for the rest of 2016, Stephan has set the following goal, stating, “We want to increase our volume by 20%.”
As far as how to reach that goal and the advice he would impart to others, Stephan says, “The number one thing I would tell every owner is DON’T STOP MARKETING!” He concludes, “In terms of the new slogan and the new visual presentation of our center, I can say that more and more, we are dealing with young professionals. I am very happy with the new slogan and graphics as it really brings us more into the 21st Century and attracts modern customers.”
Minuteman Press in Williston Park is located at 128 Hillside Ave; Williston Park, NY 11596. Call Stephan and his staff at 516-746-4280 or visit their website: www.willistonpark.minutemanpress.com.
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