FOR IMMEDIATE RELEASE                  
February 1, 2012

CONTACT:   Kathryn Oldham                                                                                                                        
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Little Caesars ® Pizza Helps Football Fans Score Without Breaking the Bank This Sunday

DETROIT – Feeding friends and family for the game this Sunday doesn’t have to break the bank!  Fans can turn to Little Caesars® Pizza’s HOT-N-READY® menu line up for a crowd pleasing and economical solution. “Game day preparation is easy with Little Caesars,” said Ed Gleich, senior vice president of global marketing, Little Caesar Enterprises, Inc. “Our quality HOT-N-READY pizzas are ready for carry-out when our customers want them, with no waiting or need to call ahead to order. Customers simply go to their Little Caesars store, and fresh pizzas are ready. They’re a great, convenient addition to any host’s entertaining playbook.”

Little Caesars’ delicious, large HOT-N-READY pizzas are made with high quality ingredients including naturally-aged mozzarella cheese, dough made fresh daily in the stores and sauce made with tomatoes picked at the peak of ripeness. All for just $5 plus tax at participating locations.

“Little Caesars’ HOT-N-READY pizzas are a great way to keep everyone happy and stay on budget,” said Gleich. “Whether it’s feeding a family or a larger group on game day, Little Caesars’ quality and value can’t be beat.” For the fourth year in a row, Little Caesars has been named the “Best Value in America”* among all major quick-serve restaurant chains across the country.

Besides pizza, core HOT-N-READY menu items at Little Caesars stores include football fan favorites Caesar Wings®, Crazy Bread®, Caesar Dips® and more. Customers can locate their closest Little Caesars store by visiting the store locator on LittleCaesars.com.

Little Caesars is proud to sponsor ESPN’s SportsCenter Specials today through Friday, February 3, 2012, from 3:00 – 4:00 p.m. ET and ESPN.com now through Sunday, February 5, 2012.

About Little Caesars

Little Caesars Pizza is currently the largest international carry-out chain, with restaurants on four continents.  The company’s founders, Michael and Marian Ilitch, opened their first restaurant in Garden City, Michigan in 1959. In 2010, Little Caesars added more stores around the world than any other pizza chain.

Little Caesars is growing in prime markets, offering strong franchisee candidates the opportunity for independence with a proven system. In addition, Little Caesars supports its franchisees through strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

Mike and Marian Ilitch's other companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. In addition, Michael Ilitch owns the Detroit Tigers and Marian Ilitch owns MotorCity Casino Hotel.

For more information about Little Caesars and available franchise opportunities, visit www.LittleCaesars.com or call 1.800.553.5776.

* “Highest-Rated Chain – Value for the Money” based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates, 2010

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