July 10, 2012
FOR IMMEDIATE RELEASE
July 3, 2012
THE NEW MIAMI SUBS GRILL FUELS EXPANSION WITH INTRODUCTION OF
FRESH ANGUS STEAK BURGERS
South Florida based restaurant chain to debut Fresh Angus Steak Burgers July 3
Ft. Lauderdale, Fla. -- The New Miami Subs Grill heats up summer grilling season with the bold introduction of new Fresh Angus Steak Burgers debuting July 3. Stepping up their existing burgers from one patty to two and frozen to fresh, the new Angus Steak Burgers reflect that change is coming for the iconic company. Changes will also include freshly baked brioche and multigrain rolls, new burger recipes, a “Build Your Own Burger” option featuring an array of free and premium toppings as well as sauces to choose from.
Fresh Angus Steak Burgers at The New Miami Subs Grill include the “Nacho Ordinary Burger” double-stacked with nacho cheese, jalapenos, crispy onion rings, lettuce and tomato, the “Big Havana” double-stacked with Swiss American cheese, grilled ham, pickles, mustard, lettuce and tomato and the “Bistro Burger” double-stacked with grilled mushrooms and onions, Swiss American Cheese, South Beach sauce, lettuce and tomato. The six-ounce gourmet burgers created with high quality ingredients positions the growing franchise chain to compete in the premium burger market category. Burger prices will range from $4.29 to $5.29 each.
“We at The New Miami Subs Grill want consumers and our franchisees to know that expansion and remarkable growth is in our future. The new Angus Steak Burgers reflect the many planned new menu offerings we’ll be launching at our restaurants. We recently tested the new Angus Steak burgers in a number of our locations, leading to an impressive eighty percent to a one hundred percent increase in burger sales,” says Vice President Frank Baran.
As the Florida-based chain braces themselves for aggressive expansion efforts in 2012 and 2013, the introduction of the premium, Fresh Angus Steak Burgers indicates where The New Miami Subs Grill franchise is headed. The company’s CEO Richard Chwatt recently announced record breaking sales growth for 68 out of 70 weeks, continuing their impressive success from 2011. The New Miami Subs Grill is also planning new franchise locations throughout the US and Latin America.
“This is an exciting time for The New Miami Subs Grill. We’re looking to captivate our fans, revive our nostalgic roots here in the heart of Miami, Florida and South Carolina, and for new consumers to take a fresh look at The New Miami Subs Grill to see the exciting changes cooking up at our locations. New interiors, renovated exteriors and exciting new menu introductions will continue to be part of our brand strategy as we continue worldwide expansion efforts,” remarks CEO Richard Chwatt.
ABOUT MIAMI SUBS
Miami Subs Grill, a South Florida company, has been serving great food for over 20 years with the first true Miami Subs restaurant opening in 1988. The iconic franchise chain beloved by fans worldwide, has grown to become Florida’s largest regional sub and grill chain featuring world famous Philly cheesesteaks, wings, gyros and burgers. Delivery, beer, wine and breakfast available in select locations. Miami Subs currently has locations in Florida and South Carolina. For franchising and other information, visit www.miamisubs.com or follow @MiamiSubs on Twitter and Facebook at www.facebook.com/miamisubsgrill.
For more information on Miami Subs Grill, a full list of locations and menu, please visit www.miamisubs.com. To schedule a media interview, please contact firstname.lastname@example.org
Michelle Soudry, The Gab Group
Jackie Maceda, Miami Subs
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