Yet, unfortunately there is often little to show in terms of return on investment for the franchisor or business benefits to the franchisee. This is certainly not through lack of trying on the part of the field managers themselves.
They have a tough job, often working alone out on the road, and they don’t always know what they are going to face when they walk through a franchisee’s door. Not surprisingly this role has a high burn out and turnover rate (which also contributes to a franchisor’s costs).
On the positive side in recent years we have seen a big shift in the focus franchisors are putting onto the field management function with better training and support for these “unsung heroes of franchising” and more commitment to recruit and remunerate higher calibre people.
Here are 10 tips to help field managers deliver greater value and improve the effectiveness of their visits.
Note: The Franchise Relationships Institute is hosting the 2nd Annual Field Manager Summit in Australia at the end of August 2010. For details go to www.franchiserelationships.com