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5 & Diner Creates Time Machine with Re-Launch of Franchise

5 & Diner is bringing back 50's style family dining across the U.S. with an aggressive expansion plan.
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Updated: Nov 7, 2011
Word count: 605 · Read time: 4 mins

Media Contact: Sara Faiwell, Fishman Public Relations, 847-945-1300 or



5 & Diner Creates Time Machine with Re-Launch of Franchise

Quintessential ‘50s Diner Offers a Blast from the Past While Keeping an Eye on the Future


Maynard, MA – (November 7, 2011) – Once upon a time, food wasn’t the enemy, customer service was valued above all else, and the American family could enjoy a real meal without breaking the bank. Fortunately in today’s world, there’s 5 & Diner, an authentic ‘50s-style family dining restaurant concept with an aggressive franchise growth plan to bring back the roadside diner experience across the country.    


What started in 1989 as a one-store concept in Phoenix quickly became known throughout the region as the most authentic, unique, and cool ‘50s diner experience to be had. The franchise, which has developed over the years to 12 locations in five states, is entering a new stage of growth as it looks to propel the brand name throughout the Northeast and Mid-Atlantic regions by attracting new franchisees with a fresh prototype, revamped menu and new leadership.


Heralded and loved for its classic ‘50s décor complete with chrome, bright lights, juke boxes and open seating, 5 & Diner is cashing in on the $33 billion family dining segment, as families demand more for less during these tough economic times.


“In my heart, I know there’s nothing out there like 5 & Diner. We are ready to fully embrace our growth plan and continue to show people what a diner should feel like,” said CEO Bob Watson, a former franchisee who bought the company with his wife Laurie Watson in 2008. “I want families across the country to know that 5 & Diner is an unparalleled diner experience, and I want their kids to know that our shakes and malts can’t be beat.”


To help propel franchise growth, 5 & Diner is launching a new prototype designed to lower development costs and introduce a non-freestanding development option. The authenticity and unique nature of the business means that franchise competition is nearly nonexistent – as an authentic ‘50s diner concept, 5 & Diner isn’t just another burger joint or family dining chain. And with locations currently in five states there is plenty of room to grow. Typical development costs range from $450,000-$750,000 and the average unit sales volume is more than $1.1 million.


The restaurant chain has consistently received accolades for its commitment to family dining – there is no alcohol served; and the restaurants also keep the spirit of the decade in mind with locations regularly holding events like sock hops and car shows. Popular dishes such as Mrs. Cleaver’s Pot Roast, the Big Bopper Burger, Cadillac Meatloaf and 5 & Diner’s famous malts and shakes keep customers coming back for more.


5 & Diner is an affiliated company of LPM Holding Company, a Massachusetts-based food service operating company that is the largest independent corporate dining and catering company in the Northeast.


To inquire about franchise opportunities, visit For menus, locations, and general information, visit


About 5 & Diner

Founded in Phoenix, Arizona in 1989, 5 & Diner has become known for its no-holds-barred ‘50s flashback theme, top-quality food at an affordable price, and award-winning burgers and shakes. Currently with 12 locations across five states, 5 & Diner prides itself on providing the customer with the most authentic ‘50s diner experience in America. In 2008, 5 & Diner was purchased by Bob and Laurie Watson of LPM Holding Company, Inc. with a vision to spread the company across the nation and share the joy that it brings them everyday. For franchise opportunities, visit, and for general information visit



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