Floyd’s 99 Barbershop Refreshes Franchise Expansion Efforts, Plans to Open 15+ Locations in 2019
Hair Grooming Franchise Hires Seasoned Franchise Executive from Dunkin’ & Jimmy Johns to Refine Franchise Program; Exhibiting at Multi-Unit Franchising Conference March 24-27
DENVER (March 19, 2019) – Rooted in a lively culture that embraces individuality and a Client-first approach, Floyd’s 99 Barbershop (Floyd’s 99) has thrived over the past two decades as it carved out its niche in the $64 billion hair grooming industry and serviced more than 1 million clients along the way.
One of the first to market a barber-style concept catering to both men and women, Floyd’s 99 is not a traditional barbershop. The brand offers an alternative twist on an old school classic – known for its edgy style, fun environment and authentic vibe that’s complemented by poster-plastered walls of music icons and diverse stylists & barbers who embody the culture of the brand. Floyd’s 99 was founded by three brothers—Bill, Paul and Rob O’Brien—who had one key founding principle in mind: a good haircut shouldn’t come at a high cost. The trio created a one-of-a-kind barbershop that offers affordable style with personalized, boutique-level service, setting the brand apart in the crowded marketplace.
Now, as the 117-unit national brand looks ahead to its next 20 years and another million clients, Floyd’s 99 is refreshing its franchise program and will be exhibiting at the Multi-Unit Franchising Conference (Booth No. 426) March 24-27, 2019 in Las Vegas to meet with prospective multi-unit franchise partners.
FLOYD’S 99 EXPANDS NATIONAL FOOTPRINT WITH MULTI-UNIT FRANCHISE PARTNERS
“To date, we had never emphasized a strategic effort toward franchise growth. Everything has been word of mouth – whether personal relationships with my family, existing customers and simply people walking by who love the Floyd’s 99 vibe,” said Paul O’Brien, co-founder and president at Floyd’s 99. He added that the brand currently has six multi-unit franchisees, who own and operate 32 locations nationwide.
As part of its renewed franchise expansion efforts, Floyd’s 99 is looking to partner with nine multi-unit franchisees this year, totaling 35 new franchise units, and has multi-unit franchise territories available nationwide. There are currently around 15 corporate- and franchisee-owned shops slated to open in the next nine months in new & existing markets across the United States. Ultimately, the company’s goal is to award more than 300 franchises over the next five years.
Floyd’s 99 primarily seeks multi-unit franchise partners looking to diversify their portfolio or break into a different space and are primarily considering those who have owned or operated a service, retail or restaurant franchise. Among those who do not have multi-unit franchise experience, the company looks for candidates from the corporate world who are at minimum a Director or VP-level employee with multiple direct reports and were preferably in a marketing or sales function.
25-YEAR FRANCHISE VETERAN REFINES FLOYD’S 99 FRANCHISE PROGRAM
To spearhead franchise growth, Floyd’s 99 recently appointed seasoned franchise executive Scott Nichols to lead franchise-related efforts. He joins Floyd’s 99 with more than 25 years of franchise experience working for nationally-recognized brands like Dunkin’, Jimmy Johns and Sears Hometown & Outlet Stores as well as emerging franchise concepts. Most recently, he led franchise development for SPENGA, where he grew the brand from one company owned location to 62 franchises sold.
“We want to expand our footprint with strong franchise partners that embody the Floyd’s 99 brand, and Scott gets that,” O’Brien added. “He understands who we are as a brand, the direction we want to go and how to get us to the next level as a business. We’re confident he will refine our franchise program and build a solid foundation that will take our brand to our targeted expansion goals.”
Nichols said, “There is no other concept like Floyd’s 99 in the hair grooming franchise space. That’s what really drew me to the brand. The shops are exciting to operate, have low overhead and give back to staff & their local communities. It’s a great concept to diversify a franchise portfolio.”
About Floyd’s 99 Barbershop:
Floyd’s 99 Barbershop (Floyd’s 99) is an alternative twist on an old school classic. Established in 1999 by brothers Paul, Rob and Bill O’Brien, the hair grooming franchise was founded on the principle that a good haircut should not come at a high cost. Floyd’s 99 stylists & barbers offer a wide range of services for men & women, from classic techniques to latest trends -- including color services, deep conditioning treatments, facial waxing, blow outs, beard trims, precision detailing and straight-razor shaves. Each salon is designed to have a fun, engaging neighborhood hangout vibe with great music, high energy, lively convos and smiling stylists & barbers who know customers by name. Headquartered in Denver, Floyd’s 99 has more than 115 shops in 13 U.S. states and seeks multi-unit franchise partners to enhance continued national expansion. For more information about Floyd’s 99 Barbershop, visit floydsbarbershop.com.