Crushed Red Completes Innovative Community Promotion in Conjunction
with Emmis Communications.
St. Louis, MO (October 2, 2014) – Crushed Red Urban Bake & Chop Shop has recently completed an innovative promotional campaign with Emmis Communications. This unique, 8-week promotion entitled the “Crushed Red Urban Crafted Throwdown,” paired local radio talent, a menu item and a worthwhile organization in the St. Louis area. “We’ve been big on showing our support for the St. Louis community from day one,” states Crushed Red founder Chris LaRocca. “The Urban Crafted Throwdown was a way to get people excited about helping out by trying something new off our menu.”
The concept was simple: 4 radio personalities each selected a new menu item they wished to promote during a two-week window with the goal of getting as many people as possible to try the item. 15% of the sales from each item went to a designated organizations also selected by the DJ’s. The overall winning item remains on Crushed Red’s menu permanently and the corresponding charity continues to receive 15% of sales for a full year – from all Crushed Red locations!
Local charities weren’t the only winners. Crushed Red’s customers really enjoyed the four new menu items: the Sriracha Chicken Pizza (with sales benefitting the USO), the Tunapalooza Salad (benefitting Alissa’s Hope), the Green Eggs & Ham Pizza (benefitting the Missouri Military Memorial Foundation) and the De-Lux Berry Crunch Salad (benefitting the Ehlers-Danlos National Foundation). In the end, it was the De-Lux Berry Crunch Salad that won the throwdown and will continue to support the Ehlers-Danlos National Foundation for an entire year. The menu items were so successful that Crushed Red has included all of them on their daily menus.
Visit crushed-red.com and click on the “community” tab for more details.
About Crushed Red
Founded in St. Louis by veteran restaurateur Chris LaRocca and father and son entrepreneurs Ralph Kalish, Jr. and Powell Kalish, Crushed Red is a completely new restaurant concept that fills the need for truly delicious, healthful foods that are served as quickly as their unhealthy counterparts. Much more than another fast casual concept, Crushed Red is the first entry in the emerging Artisan Fast category. Their menu was developed by people with years of culinary experience, master craftsman who pride themselves on quality and taste.
Laura Sawyer Messing
314-226-1694 (St. Louis)