bing pixel

FranConnect Helps Happy???s Pizza Boost Organic Franchise Leads

Detroit-based eatery chooses integrated technology provider to fuel, manage franchise sales process
Image for Georgio Salas
Updated: Nov 9, 2012
Word count: 770 · Read time: 5 mins

Media Contact: Monica Rutkowski, Fishman Public Relations, 847-945-1300 or




FranConnect Helps Happy’s Pizza Boost Organic Franchise Leads

Detroit-based eatery chooses integrated technology provider to fuel, manage franchise sales process


Reston, Va. – To improve the efficiency of the company’s franchise sales process, Happy’s Pizza has partnered with FranConnect, the leading provider of franchise management systems. FranConnect’s integrated platforms and comprehensive suite of applications provides solutions to a host of franchise needs, including franchise development. Happy’s Pizza has elected to implement Captivate, the only CRM product in the industry that helps increase organic franchise lead generation.


The first Happy’s Pizza opened in 1996 on Detroit’s Northeast side on a busy corner and quickly became known for not only its pizza, but also its barbeque ribs, fried chicken and seafood. Happy’s Pizza soon turned into a household name in Michigan and has expanded into eight other states. Now with 100 open stores, the growing brand needs more than an excel sheet to manage its franchise sales process. Happy Pizza executives chose to invest in FranConnect and Captivate, the franchise sales platform with the capability to increase organic lead flow from 20-400 percent.


“We just recently began working with FranConnect but are already impressed with their capabilities to customize their platforms to meet our needs,” said Christina Rice, Vice President of Franchise Development at Happy’s Pizza. “Through their services, we are streamlining our lead process and more thoroughly educating prospects, which will enable them to make a decision about investing in Happy’s Pizza in a more efficient manner.”


With a background in technology, CEO Amit Pamecha created FranConnect after realizing that no one offered franchisors a centralized system to manage operations. Working with franchise veterans, Pamecha translated franchisors’ feedback into a user-friendly, comprehensive franchise management platform. FranConnect is the only technology service that gives franchisors the capability to house multiple facets of the organization.


FranConnect is the leading provider for franchise technology and solutions working with more than 450 brands. As a result of this experience, FranConnect has developed four revolutionary products that all integrate into one easy-to-use system while leveraging industry best practices and tactics. The base product, FranConnect®, helps franchisors manage all operations including development, CRM, financials, reporting and analytics, franchisee support/training and more. One of their most successful offerings, Captivate®, a centralized recruitment accelerator has helped franchisors to grow their organic lead generation anywhere from 20-400%. Additionally, for service-based organizations, FranConnect developed Service314 to help unit owners run their business locally while integrating point-of-sales software. To address the increasingly complex local marketing landscape, the company unveiled Zcubator™, a single platform that allows Franchisees to easily launch targeted campaigns and measure their effectiveness, all through a single login.


FranConnect’s recently appointed President of Global Operations, Keith Gerson, has worked for large brands in the franchising industry, bringing extensive experience and an insider’s perspective to the company. Happy’s Pizza marks FranConnect’s 24th new client this year and the beginning of what they hope will be a long relationship.


“Each one of our clients has unique challenges and needs associated with various parts of the business, and we look forward to continuing to work with Happy’s Pizza to learn the intricacies of the franchise and build the custom solutions to help them sell more franchises,” said Gerson. “As we develop and implement management systems for companies like Happy’s Pizza, we are simultaneously perfecting our services and evolving as a supplier in the franchise industry.”


About FranConnect, Inc

FranConnect is the leading provider of Franchise Management Systems as more than 450 brands use the company’s comprehensive systems to establish, grow and manage their franchise operations. FranConnect’s integrated suite of applications allows franchisors to manage all aspects of their operations including Franchise Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer, Contract and Legal Document Management, Customer Relationship Management, Help Desk, Franchisee Support, Online Training, Supply Management, Automated Ad-Builder, E-mail Marketing, Franchisee Websites, ZIP Code Locator Service, QuickBooks, Peachtree and POS Integration. For more information, visit


About Happy’s Pizza

In business since 1996, Happy Asker has grown a single pizza store into a company with over 100 Happy’s Pizza locations across the United States, developing his business into a nationwide brand. Happy’s Pizza is now located in eight states and is slated to expand into more by the end of 2012. With over 200 menu items, Happy’s Pizza prides itself on feeding a family of four for under $15. Happy’s Pizza supports local organizations and charities across the United States, helping serve as many as possible while giving back to the community. For more information and franchising opportunities, please visit We are also on Facebook, Twitter and Instagram.



Download FREE eBook

Sign up and receive a FREE eBook.
"A step-by-step guide to help you transition from the employee culture to that of the entrepreneurial world."

Have a Question?

Call us now if you have a question
Call us anytime using the toll free number below.