FORT LAUDERDALE, Fla. (March 13, 2018) – Miami Grill continues to sizzle like South
Beach due to an aggressive growth strategy that continues to fuel franchise expansion. Miami
Subs continues to transition to the upscale, fast casual format of Miami Grill, with a South Beach
vibe and an “Everything Goes” menu.
Fourth Quarter blows away sales projections with comparable store sales up double digits and
transactions significantly increasing. The momentum of the sales increase from 2017 has
continued at a record shattering pace in 2018, with both comp sales and transactions up double
digits in January & February.
According to Black Box Intelligence, a financial performance benchmark company for the
restaurant industry, the industry’s same-store sales for January and February were down threetenths
of a percent and eight-tenths of a percent respectively. Industry transactions were down 3
percent in January and 3.1 percent in February. By contrast, Miami Grill experienced a 15
percent positive same-store sales swing in January and 16.6 percent swing in
February. Transactions were a positive 14.6 percent same-store swing in January and 17 percent
swing in February.
According to Jonathan H. Vogel, Miami Grill’s Chief Operating Officer, “Performance was
aided by strategic marketing campaigns, improved restaurant operations, technology innovations,
continuing renovations and a strong alliance with UberEATS, creating an incremental revenue
channel for our franchisee and exceeding our financial objectives.”
Miami Grill’s partnership with UberEATS has contributed an 11 percent incremental revenue
stream system-wide. Check averages for UberEATS are 40 percent greater than current guest
check averages, far surpassing Miami Grill’s financial goals for the delivery platform.
In the fourth quarter, the brand returned to the very loyal and successful market of Jacksonville.
This marks the beginning of a concentrated expansion plan into Central and North Florida
including new locations in Gainesville, Daytona Speedway and Orlando currently under
construction. The brand continues to aggressively develop markets both nationally and
internationally.
About Miami Grill
South-Florida based Miami Grill is the hottest fast casual concept to hit the market, developed by
the same owners as Miami Subs, Miami Subs Capital Partners 1, Inc. and key equity partner,
Armando Christian “Pitbull” Pérez. Miami Grill and its “Everything Goes” concept embody the
taste and sensations of South Beach and provide a diverse menu unlike any other chain in the
category. For franchising and other information, visit www.miamigrillfranchise.com.
