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ServiceMaster Clean Racing Sponsorship Heats Up At Daytona

Incident involving ServiceMaster Clean's track dryer at NASCAR's Daytona 500 highlights the franchise brand's dedication to speed, precision, teamwork and communication.
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Updated: Feb 29, 2012
Word count: 353 · Read time: 2 mins

ServiceMaster Clean Racing Sponsorship Heats Up At Daytona

Like the speeds that attract millions of racing fans each week to NASCAR events, ServiceMaster Clean has a long-time commitment to delivering exceptional services to residential and commercial customers. In auto racing, a yellow flag signals it’s time to clean the track; debris removal and track drying must be done quickly and professionally in order to restart the race and get the drivers back on the track.

During a four-day event this past weekend, ServiceMaster Clean hosted more than 100 people in Daytona Beach, Florida at their hospitality events, which included franchise owners, customers, corporate leaders and associates, insurance partners and media outlets.

Last night, at the 2012 Daytona 500, during the seventh ServiceMaster Yellow Flag Caution period of the night on lap 160, driver Juan Pablo Montoya lost control of his car and crashed into a ServiceMaster Clean jet dryer vehicle that was blowing debris from an earlier crash off the track. Jet fuel from the track dryer immediately caught on fire on impact and sent flames rising approximately 20 to 30 feet into the air. Montoya escaped unharmed and the driver of the jet dryer, Duane Barnes, who is employed by Michigan International Speedway, was taken to a local hospital for evaluation and later released.

ServiceMaster Clean’s Yellow Flag Caution Period sponsorship connects with racing fans and customers because our teams work quickly and professionally to clean, dry and restore race tracks to normal conditions – much the same way our professional service teams and technicians across the country serve homes and businesses every day.

Racing is about speed, precision, effective communication and teamwork, and that’s exactly how we carry out our mission at ServiceMaster to simplify and improve the quality of our customers’ lives.

This was one of the media clips that resulted from our Daytona 500 PR outreach this weekend: Jim Wassell, chief marketing officer, ServiceMaster Clean, appeared on First Business News out of Chicago.

To read more and see video and images of last night’s crash, go to

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