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Tasty New Franchise Opportunity Brews In Pueblo, CO: Solar Roast Coffee = Smoother Coffee, Energy-Efficient Roasting And Successful Coffee Cafe Formula For Entrepreneurs Who Want A Business On The Upswing

Pueblo, CO entrepreneurs Mike and Dave Hartkop and Lisa Becker have developed a new green and flavorful approach for growth in the specialty coffee industry.
Image for Georgio Salas
(Franchise Clique)
Updated: Mar 13, 2013
Word count: 496 · Read time: 3 mins

Based in Pueblo, Colorado, a trio of dedicated entrepreneurs have developed a proprietary energy-efficient coffee roasting technique called Solar Aroma Roasting and built a thriving coffee cafe format on the results.

Pursuing an ultimately green-technology approach to making better coffee, Mike and brother Dave carefully developed Solar Aroma Roasting over the last 9 years. What kept them driving the process forward was the unmistakeable fact that their unique roasting technique produces coffee that is unusually smooth and flavorful. Even more noticeable is the tasty reward that it has none of the typical coffee aftertaste or bitterness. For everyone that enjoys coffee, the differences are evident from the first sip. They knew they had a winner with Solar Aroma Roasted coffee.

Their success formula for Solar Roast Coffee as a destination entails authentic, trained and certified coffee baristas, using skillful extraction methods instead of fully automated machines and pairing their artisan coffees with healthy and tasty food selections made with fresh and healthy ingredients.

For Master Roaster Mike Hartkop, success has also come from selecting the finest “organic certified” single origin coffee beans from different regions all over the world. Then using their patent-pending Solar Aroma Roasting technique in smaller batches so the flavors are preserved and presented with their unique flavor profiles intact. If it sounds like a lot of work - it is. But thats why their list of dedicated customers grows larger every week..

According to Master Roaster Mike, “We pride ourselves in creating unique blends and selecting unique single origin beans. The high quality of our coffee and blends, coupled with our proprietary Solar Aroma Roasting technique enables me to create truly remarkable and exotic flavors not available anywhere else. And it’s always smooth, not bitter or burnt tasting.”

The national franchise program for Solar Roast Coffee officially launched on January 9, 2013, when they unveiled their plans and unique solar-powered roasting opportunity to top franchise brokers around the country. The captivating story behind Solar Roast Coffee has now been rolled out to brokers and prospective franchisees throughout North America ! Solar Roast Coffee has joined forces with Colorado Franchise Group to develop their franchise brand and broker the franchise.

Colorado Franchise Group sales director Don Carpenter is excited about the business opportunities ahead for Solar Roast because of these key attributes:


  • Patent-pending green technology (Solar Aroma Roasting)
  • Superb quality of their coffee and food
  • The healthy growth of the specialty coffee sector overall 


According to Carpenter, “Solar Roast Coffee has all the best ingredients of a brand you want to invest in: the store footprint and floor plan flexibility with or without drive-through allows Solar Roast Coffee placements ranging from strip mall locations to free standing buildings. We have special military financing, 401k conversions and other creative financing programs for people that would like to control their destiny and own their own green technology business.” The franchise options are for master territories as well as individual locations nationwide. The franchise sales office for Solar Roast Coffee can be contacted at (303) 515-7178. 

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