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Valpak Announces Sale of New York Owned and Operated Location

alpak Direct Marketing Systems Inc., located in Largo, FL, announces the sale of Valpak of New York to New York businessman Rod Lowenstein.
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Updated: Feb 20, 2011
Word count: 515 · Read time: 3 mins

For Immediate Release

Valpak® Announces Sale of New York Owned and Operated Location

Media Contacts

Marsha Strickhouser
Valpak Public Relations Manager

(LARGO, FL — MARCH 3, 2010) — Valpak Direct Marketing Systems Inc., located in Largo, FL, announces the sale of Valpak of New York to New York businessman Rod Lowenstein. Lowenstein has more than 20 years of experience in sales, operations, marketing, advertising, strategic planning and new media.

Previously, Lowenstein has held senior executive positions with MTV Networks, Time Warner Inc. and Transcontinental Records.

Born and raised in New York, Lowenstein is currently co-founder and president of Shape Media, LLC in New York, a digital marketing solutions company. He has a proven track record of building brands, market share, revenues and profit growth. In addition, Lowenstein has significant experience in developing high-performance teams and leading change in competitive environments.

“I look forward to expanding Valpak’s relationships with businesses and advertising agencies throughout the New York marketplace,” said Lowenstein. “Valpak is a world-class brand that offers direct to the home and digital marketing opportunities second to none.”

“Rod is an experienced and successful businessman and he understands the market there,” said Greg Bicket, President of Cox Target Media, provider of Valpak. “We know he will deliver outstanding results for local businesses, as well as provide great values for consumers.”

The Valpak envelope will continue to be mailed to approximately 500,000 homes.

The New York franchise will be the fifth sale since Valpak announced in spring of 2009 to sell all seven of its owned and operated markets over the next two years as part of a strategic move to streamline its holdings and focus on its core businesses. That would leave company-owned markets in Boston and Los Angeles to be refranchised.

For more information about Valpak of New York, please call (212) 772-0136.

About Valpak®
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Enterprises, one of the largest media conglomerates in the United States. With nearly 200 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 43 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 513 million envelopes. Valpak also offers digital solutions with, an online site for local savings, which has nearly 40 million offer views each month, as well as mobile phones, including apps for iPhone™, iPod touch®, Android™ and Palm® Pre™ platforms. For more information, please contact 1-800-676-6878.

Cox Media Group
Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With revenues exceeding $1.5 billion, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America.

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