The evolution of consumer tastes and the demand for more sophisticated fare has driven the emergence of more esoteric cuisines, from the Mongolian grill to Hawaiian poke. Trends toward healthier food have also been a boon to Asian food franchise opportunities.
Compared to other restaurant segments, the Asian food market is relatively lightly populated. Yet Asian cuisine has exploded in popularity, with quick service and fast casual restaurants enjoying a near-fivefold growth in sales globally since 1999. While restaurant franchising in general leans heavily toward QSR, the Asian segment has a number of fast casual and casual dining brands available. Updated versions of the classic Chinese restaurant or Japanese steakhouse are certainly options, but that is merely a starting point. Other great Asian franchise restaurants include noodle houses, the aforementioned Mongolian grill and poke, and even brands that blend cuisines from all over Asia.
Asian concepts in general tend to be associated with lighter, healthier fare and also with higher quality ingredients. This is certainly a plus when competing against large mass-market brands. They also tend to have a relatively large number of menu options as well as highly customizable dishes.
Keep in mind, however, that the right market is important for a franchised Asian brand, especially those that are more specialized. In general, you'll want to stick to urban and suburban locations. These are not restaurants that are likely to thrive in smaller and more rural markets, except in the case of more mass-market concepts.
Explore our comprehensive listings of Asian food franchises, and find the perfect investment today!