There is such a range of cookie and candy franchise opportunities that investment requirements vary significantly. For the most part, these franchises are on the lower end of restaurant brands in terms of cost, with many requiring $100,000 to $150,000 in cash. Square footage and equipment requirements tend to be less, which helps buildout and real estate costs. On the other hand, a full-blown candy shop making its products in-house can require a fairly substantial amount of equipment, and some of these opportunities can require closer to $400,000 in cash.
Candy, cookie and chocolate franchises tend to be driven by two major factors: impulse purchases and special occasions. Impulse purchases require putting the store?s very attractive product line in full view (and smell) of people passing by. This means you?ll want to be in the right place, preferably somewhere with lots of children. Tourist attractions, especially those with plenty of retail, are ideal. The New Orleans Riverwalk, for example, is a retail center located between the city?s convention center and the Audubon Aquarium, and features several different examples of this segment.
Special occasions are the other major business driver for candy, chocolate and cookie franchise opportunities. These can be individual events (birthdays, anniversaries) or holidays (Valentine?s Day right at the top of the list). Getting maximum benefit from these often means savvy marketing.
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