There are plenty of bakery and baked-goods franchises out there, but cupcakes have a powerful appeal. They also lend themselves to a tremendous range of variations spanning size (petite to gigantic), flavorings, fillings, frostings, and decorations. One word on variation, however: If you fancy yourself a creative baker, be sure you clearly understand how much leeway you have to introduce new products or vary recipes. With franchises the answer is usually ?not much,? at least until the franchisor has blessed your creation.
The cupcake brands in the marketplace offer a wide range of sophistication and franchisor support. You?ll do best with one that has plenty of proprietary recipes, effective use of technology (including e-commerce), and strong brand recognition. Examine the brand?s growth trajectory. You?ll want a cupcake franchise with steady (or accelerating growth), as fast growth a few years back that has since faded may indicate that the brand is a victim of faddishness.
On average, the cost to open a cupcake shop is on the lower end of the restaurant sector since equipment needs are not as extensive, and an in-line location is all that is required. These businesses tend to do even better if they include a strong business-to-business component, so if you?re the type of person who can successfully market your business and build relationships with corporate clients, you can add a significant revenue stream to what your traditional foot traffic produces.
Cupcake franchise opportunities are a powerful subset of the bakery segment. FranchiseClique can help you find just the right one for you!