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Are the "look-alike" characteristics of franchises a disadvantage? don't consumers want variety?

Franchising is a method of distributing products or services. At least two levels of people are involved in a franchise system: (1) the franchisor, who lends his trademark or trade name and a business system; and (2) the franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system. Technically, the contract binding the two parties is the "franchise," but that term is often used to mean the actual business that the franchisee operates.
Image for Georgio Salas
(FranchiseClique.com)
Updated: Feb 20, 2011
Word count: 85 · Read time: 1 mins
Franchising is a method of distributing products or services. At least two levels of people are involved in a franchise system: (1) the franchisor, who lends his trademark or trade name and a business system; and (2) the franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system. Technically, the contract binding the two parties is the 'franchise,' but that term is often used to mean the actual business that the franchisee operates.

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