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Leading Fitness Franchise Appoints New VP of Marketing

KT Remus to Spearhead Marketing & Advertising Support for Retro Fitness and Let???s Yo!
Image for Georgio Salas
(FranchiseClique.com)
Updated: Mar 6, 2013
Word count: 651 · Read time: 4 mins

COLTS NECK, N.J. Retro Fitness, a low-cost, high value concept, announced today the hiring of KT Remus as the company’s Vice President of Marketing. With 14 years of industry experience, Remus’ addition will play a key role in adding depth to the company’s strong executive structure.

 

In her new role, Remus will be responsible for marketing and advertising support for both Retro Fitness and Let’s Yo! brands. Additional responsibilities include franchisee recruitment and support along with creative direction and progression of the brands. Remus joins Retro Fitness from Urban Active Fitness where she held the position of VP of Marketing for 10 years. Prior to that, Remus was Marketing Director for a Gold’s Gym franchise in Dallas, Texas. She began her fitness career as a single club operator in Oklahoma in 1999.

 

“These two brands have unparalleled corporate leadership, franchise support, and franchisees, which make this a tremendous company to work for,” Remus said. “As a former franchisee and corporate brand marketer, I believe I can contribute perspective and experience for the overall advancement of both brands.'

 

Retro Fitness clubs blend vibrant color schemes into a fun, energetic atmosphere where gym members can comfortably meet their fitness goals. With an affordable monthly membership of just $19.99, gym members have access to a full-collection of top-of-the-line equipment, cardio machines complete with individualize LCD television monitors, a full-service RetroBlends juice bar, personal training, tanning, locker rooms, and child sitting.

 

Driven by a healthy menu, Let’s YO! Yogurt’s innovative, socially-minded atmosphere, appeals to even the most trend forward consumers. The brand’s industry-leading interior design is complete with Apple iPads strategically embedded into its tables, which are hooked up to flat-screen, closed-circuit televisions within the shop, providing a live, constantly-updated feed of the company’s social media networks. Creating a truly social experience for customers, guests can interact with friends, family and Let’s YO! through these platforms, while also watching their posts appear within seconds on the screen. Let’s YO!’s goal is to enrich people’s lives with a healthy, nutritious frozen yogurt alternative. With an array of healthy, nutritious frozen yogurt, guests can enjoy their favorite desserts made from fresh dairy and real fruit purees, while choosing from a variety of fun, healthy toppings which feature dominant brands such as Kashi and Bear Naked, as well as a wide-selection of fresh fruit.

 

 

About Retro Fitness
Founded in 2004 by entrepreneur Eric Casaburi, Retro Fitness has evolved from a regional Northeast gym concept into a national fitness system with 90 gyms in operation in 11 states. Expansion plans call for 150 gyms in the next three years and growth into new major markets such as Maryland, New York, Virginia, and Washington D.C. Each Retro Fitness location is equipped with a full-service fitness center including 60-100 pieces of equipment supplied by leading manufacturers such as Life Fitness and Iron Grip. In 2012, Retro Fitness saw its third-consecutive placement on the Entrepreneur “Franchise 500” annual ranking. The company has also been recognized as one of the “Top Fastest-Growing Franchises” and “Top New Franchises” by the publication. For more information, please visit www.retrofitness.net, and to learn more about franchise opportunities visit www.retrofranchising.com

 

About Let’s YO! Yogurt

Founded in 2011 by entrepreneur Eric Casaburi, Let’s YO! Yogurt is a frozen yogurt shop built around the social, consumer experience –complete with iPads embedded into tables for consumer use. Each location features a sleek, sophisticated futuristic design, providing a high-tech atmosphere for customers. A healthy dessert alternative, Let’s YO! offers a superior product offering with more than 80 lines of puréed yogurt options to choose from, along with leading brands such as Bear Naked and Kashi. Let’s YO! Yogurt has 20 locations in operation, with 50 additional units slated to open throughout the East Coast within the next year. Through its well-managed, development strategy, the company’s current expansion plans are primarily focused in the New York and New Jersey markets. For more information on franchising opportunities, please visit www.letsyoyogurt.com or email franchising@letsyoyogurt.com.

 

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