Franchisor cites momentum from Top 40 Food Franchise award, sales partnership with White Mark Development and new ad management firm
ZINGA Frozen Yogurt Store
Franchise Business Review, a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences, has named Zinga Frozen Yogurt in its top Emerging Franchises report. The recognition follows on the heels of Zinga being named to Franchise Business Review’s Top 40 Food franchises this year.
Both Franchise Business Review’s Emerging Brands and Top Food Franchises reports recognize up-and-coming franchise brands based solely on franchisee satisfaction and performance.
“If you are considering an 'emerging' brand— one that has five or fewer years of experience franchising—it’s important you look carefully at the franchise structure and leadership that’s behind that brand,” said Franchise Business Review President Michelle Rowan. “For example, do they have the corporate resources to properly support you? Does the leadership team have previous experience in the franchise industry? Does the concept itself have staying power?”
The recognition comes at an opportune time for Zinga, according to Zinga President John Fitchett. Zinga has retained White Mark Development to oversee Zinga Franchise Group LLC sales nationally. Also, the franchisor has just joined forces with a national ad management firm specializing in online franchise directories.
“We welcome these new developments as evidence of positive momentum for Zinga,” said Fitchett. “We’re looking for passionate entrepreneurs to join with our existing franchisees in building an organization that offers consumers healthier dessert alternatives.”
Zinga currently is offering a gift card promotion that offers $5 in “Treat Buckz” for every $25 card purchased. In December Zinga stores will be “Free Bottomz Month” and consumers see a new flavor showcased each week. The bonus offerings continue in January with Zinga offering complimentary Hot Fudge and Caramel Sauce.
About Franchise Business Review
Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. Services include commissioned franchise research projects and industry-wide studies of franchisee satisfaction. Visit http://www.franchisebusinessreview.com for more information.
Established in early 2011, ZINGA! “The World’s Best Frozen Yogurt,” is growing quickly in the self-serve frozen yogurt segment. Zinga was the only award winner in the frozen yogurt segment in 2014 Top 50 Franchises -- as named by Franchise Business Review Magazine. And Zinga repeated the win in 2015. Zinga was named one of “America’s Top Franchises” and a 'Top Food' franchise in September 2014, Zinga President John Fitchett said Zinga Franchise Group has nearly 300 stores currently in development in 12 states. Zinga is focusing to grow in its existing markets including Dallas, Denver, Northern Virginia, Maryland, Florida, New England and Washington, D.C. metro area. Fitchett’s lengthy career includes stints as area director, franchisee and vice president of development and operations for large franchise restaurant chains. For more information about ZINGA and franchise opportunities, visit http://zingafroyo.com