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BalanceDiet Company Names Candy Tree as Chief Marketing Officer

Highly skilled branding executive joins Senior Management Team
Image for Georgio Salas
(Franchise Clique)
Updated: May 21, 2012
Word count: 465 · Read time: 3 mins

Company Names Candy Tree as Chief Marketing Officer
Highly skilled branding executive joins Senior Management Team

Miami Beach, FL - BalanceDiet™ Company is pleased to announce Candy Tree as the Chief Marketing Officer of the fast-growing chain of diet and wellness centers. Formerly the CMO of industry leading brands FreshDiet® and Crunch™ Fitness, Candy will help expand the brand experience and grow the strategic retail vision of the fast-growing wellness player.

Candy Tree is a highly skilled marketing executive with an extensive background directing and managing leading brands in the lifestyle and media categories. Candy has been a driving force behind the success of many huosehold brands. Tree brings over 15 years of direct experience and relationships to BalanceDiet.

Candy was the Director of Marketing / Creative Director at Crunch Fitness for eight years where she oversaw all marketing, branding, strategy, advertising, creative, design, partnerships, product development, events and PR. Under her tenure, Crunch grew from 5 to 28 locations in eight major markets including New York, Los Angeles, Chicago, Miami and San Francisco She led internal / external cross-functional teams of marketers, freelancers, designers, ad agencies, web developers and publicists under a singular cohesive brand vision and was instrumental in creating and implementing the company’s national brand guidelines and monitoring all channels for compliance.

Candy will be further developing popular consumer product lines, client experiences, retail products, and adding new services at BalanceDiet, as well as spearheading relationships with many of the most popular lifestyle and leisure brands.

“We are delighted to have Candy on Board at BalanceDiet™. Our family of lifestyle brands has grown because of our creative force, and Candy will feel right at home in the mix,” said BalanceDiet founder and CEO Christopher Palumbo.

The appointment of Candy Tree to the BalanceDiet team follows the company’s recent announcement of Felica Sanders as SVP, as well as its acquisition of the Results Weight Loss chain and affiliated 1-800-WEIGHT-LOSS brand in Florida. Candy will help support the executive management team as they continue to relocate and re-invent the former Results Weight Loss locations and prepare for the launch of additional signature BalanceDiet retail outlets in Miami, Dallas, New York and abroad. The company currently has 11 owned and franchised locations under development for Fall/Winter 2012 launch.

BalanceDiet operates a fast-growing chain of stylish, contemporary weight-loss centers as well as its popular “BalanceDiet At Home” offering. The brand’s portfolio of services includes highly acclaimed product lines, custom meal planning, nutrition and diet coaching, a robust online diet program, expert advice and tips, and related retail products that are available online, through direct home delivery, and via a wide network of storefront locations.

To learn more about BalanceDiet – including locations, services, products, and BalanceDiet franchise opportunities – visit

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