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Complete Nutrition Names Sheldon Harris Chief Executive Officer

Executive who Helped Establish Cold Stone Creamery Now Charged with Strategically Growing High-End Nutritional Retailer
Image for Georgio Salas
(Franchise Clique)
Updated: Aug 15, 2012
Word count: 543 · Read time: 4 mins

Media Contact: John Arango, Fishman Public Relations, 847-945-1300 or




Complete Nutrition Names Sheldon Harris Chief Executive Officer

Executive who Helped Establish Cold Stone Creamery Now Charged with Strategically Growing High-End Nutritional Retailer


Omaha, Neb. – Sheldon Harris, the former president of the ice cream franchise Cold Stone Creamery, has been named Complete Nutrition’s CEO, effective immediately. Former CEO Cory Wiedel, who founded the company in 2005, will serve as Chairman of the newly created board of directors.


Harris has been involved with Complete Nutrition for the past six months, leading the development team as a consultant. In this role, he strategically outlined a road map for growth as Complete Nutrition continues to increase its national footprint, with plans to add 150 new stores in the next three years. In the past few years, the company has gone from a 15-store regional chain to a 160-unit national brand.


“Sheldon is an exceptional leader who brings impressive experience in franchising and working with high-growth companies to Complete Nutrition,” said Wiedel. “After growing at an unprecedented rate for the past three years, our priority has been to assemble a top-notch executive team. Naming Sheldon as CEO of Complete Nutrition fulfills this objective.” 


Earlier in his career, Harris served as president of Cold Stone Creamery from 1996-2006. The franchise catapulted from a handful of stores to more than 1,400 international and domestic locations during his tenure. Harris’ crowning moment at Cold Stone Creamery came in 2006 when the franchise was named No. 11 in Entrepreneur magazine’s list of fastest-growing franchises.


“I’m thrilled to join the Complete Nutrition team,” said Harris. “As a health and fitness enthusiast, it’s an honor to be in a position where I can help people make dramatic, positive life changes through our consultative approach and superior products.”


Other notable milestones in Harris’ career include overseeing operations in Alaska for wholesale giant Costco where he was responsible for managing 350 employees and $160 million in sales. In 2006, Harris launched Trust Funding, a consumer-lending company, which to date has helped more than 3,000 people who have faced hardships reach financial solvency.


Complete Nutrition offers more than 200 exclusive general health, sports nutrition and weight-loss supplements. Employing certified personal trainers, former strength coaches and others experienced in health and fitness, Complete Nutrition differentiates itself from competitors through its consultative approach to nutritional supplements.


About Complete Nutrition

Complete Nutrition is a network of high quality nutritional supplement retail stores whose mission is to create a safe and effective weight management, sports nutrition, and healthy aging program to help customers look better, feel better, and perform better. Since 2005, Complete Nutrition has been helping people achieve their health and wellness goals by offering exclusive supplements at affordable prices. Staff members are athletes, certified personal trainers, nutritionists, and other people with experience in the health and fitness supplement retail industry. CEO Cory Wiedel and President Ryan Zink were named finalists of the Ernst & Young Entrepreneur Of The Year® 2012 Central Midwest award. Complete Nutrition recently earned the following top honors from Entrepreneur Magazine in 2012: Franchise 500 award recipient, No. 2 Top New Franchise, No. 36 Fastest-Growing Franchise. Additionally, Complete Nutrition was named to the 2011 AllStar Franchises Top 300 list. For more information about Complete Nutrition, call 866-366-5766 or visit


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