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Hammer & Nails Announces Aggressive Growth Plans for Southern Pennsylvania and New Jersey

Mens Grooming Franchise to Bring 10 Locations to Philadelphia and New Jersey
Image for Erin Cahill
(Franchise Clique)
Updated: Jun 14, 2017
Word count: 583 · Read time: 4 mins

New Jersey.  – Hammer & Nails Grooming Shop for Guys, a men’s grooming shop that provides hand and foot care, haircuts and shaves in man cave nirvana, has announced plans to bring 10 locations to the greater Philadelphia area and New Jersey over the next five years. The unique concept, with an overarching goal to have 250 locations open and operating by 2022, plans to ramp up growth through a selective strategy, focusing on a solid foundation of smart franchise partnerships and tactical site selection for the fast-growing health and wellness brand. 

Building on its momentum of licenses awarded for more than 220 shops during its first year of franchising, the new Hammer & Nails Philadelphia and New Jersey locations will open under the leadership of Area Representative Jeffrey Fuchs. Fuchs is a Realtor with Keller Williams Center City Philadelphia as well as an investor and developer in his own right. Fuchs is looking forward to partnering with aspiring entrepreneurs to bring the Hammer & Nails brand to local communities as he hopes to follow the successes the brand has experienced nationally in 11 other states.

“At Hammer & Nails, the entire experience is not only the pinnacle of relaxation and pampering, but our hand and foot care yields health benefits, too. We’re excited to introduce our concept to local communities throughout Philadelphia and South New Jersey,” said Fuchs. “Demand for our services is on the rise; more men are seeking out services we offer like manicures and pedicures.  Through meaningful partnerships with passionate, driven individuals, we’ll flourish in the greater South Philadelphia area and throughout New Jersey, especially as our locations commence opening in other parts of the country 

Fuchs is actively seeking franchise partners to develop locations in and around Philadelphia, King of Prussia, Cherry Hill, Mount Laurel, and Princeton, among others.

“The Hammer & Nails brand has truly discovered an untapped sector of the massive health and wellness industry – no one is delivering male-centered grooming services the way we are,” said Michael Elliot, founder and CEO of Hammer & Nails. “We’re still at the ground floor of our development in Pennsylvania and New Jersey, making them exciting expansion regions for us. We’re eager to bring our concept to a diverse group of new customers in each area.”

The first and only corporate-owned location opened in November of 2013 on Melrose Avenue in Los Angeles and since then gross revenues have swelled. The system will be opening its first franchise locations this summer, with a total of 10 slated to open by the end of 2017. Guests are sure to feel welcome in new Hammer & Nails locations as they relax in ultimate man cave nirvana the moment they enter the shop. Locations have a low-lit and luxurious atmosphere with dark wood and steel detailing, oversized Bison leather chairs, personal TVs and noise cancelling headphones, and complementary beverages.

As the only niche male grooming franchise available, Hammer & Nails has a first-to-market advantage in the ever-growing $21B male grooming industry. For more information about the Hammer & Nails franchise opportunity, visit

About Hammer & Nails

Hammer & Nails was founded in 2013 by Michael Elliot with the vision to provide hand and foot care, manicures and pedicures, haircuts and shaves to every type of male in man cave nirvana. After offering a franchise opportunity in 2015, the brand has awarded licenses for more than 220 shops and is working to have 250 locations open and operating by 2022. To learn more about the brand, service offerings and locations, visit

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