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Koko Fitclub Celebrates Multiple Grand Openings Nationwide

Koko Fitclub Celebrates Multiple Grand Openings Nationwide
Image for Heath Fellows
(Franchise Clique)
Updated: Feb 20, 2011
Word count: 693 · Read time: 4 mins


Locations Open in MA, LA, TN and NJ

BOSTON, MA, April 1, 2010: Koko FitClub, LLC, the technology company that is reinventing the
fitness franchise business, today announced the Grand Opening celebrations of four new locations
nationwide, including Needham, Massachusetts, Hoboken, New Jersey, Houma, Louisiana and
Belle Meade, Tennessee. The locations marked the occasion of their first few months in business
with ribbon cutting ceremonies, media events, guest speakers, appearances from local community
leaders, and giveaways and special offers for members and guests.

Each of these openings is the first of multi-unit area agreements and community response is
overwhelmingly positive. In fact, Koko FitClub Belle Meade and Houma locations had more than
100 community members sign up in the first 30 days. Says co-founder Mary Obana, “It’s
incredibly exciting to have growth like this in the current economy. We are proud to have truly
passionate franchisees that want to start something revolutionary and bring positive change to
their lives, their communities and the entire fitness industry.”

Koko FitClub is a solution for the millions of people who want all the benefits of exercise but don’t
have the time or energy to figure out a plan that works. The company’s genesis in 2003,
according to Obana, was the realization that “the fitness industry wasn’t actually helping people
get fit and no one was doing anything about it. There had to be a better way.” Seven years and
$10,000,000 worth of research and development later, there is. Says, Obana, “In an industry
stunning in its lack of real innovation, we developed the Koko Smartraining SystemTM. It’s
revolutionary fitness technology that actually gets people fit. Think of it as a computerized
personal trainer ready to coach you through a custom designed fitness program, all on your

The Koko Smartraining System technology precisely analyzes each Koko FitClub member’s unique
fitness level, then designs a customized training plan based on individual goals and ability. The
Koko Smartraining System uses that information to guide users through unique, highly-effective
workouts on proprietary strength and cardio equipment, packing all the benefits of a 60-90
minute personal training session into just 30 minutes or less, and at a fraction of the cost. Worldclass
trainer, Certified Strength and Conditioning Specialist, and Koko FitClub Chief Fitness Officer,
Michael Wood, says, “Human personal trainers simply can’t begin to manage all the variables or
track progress with such precision as we can through technology.”

With Koko FitClub, Obana and Lannon have taken the same approach to running franchises as
they have to exercise. While Koko Smartraining technology offers a consistent, high-quality
member experience, it also uniquely enables a relatively low-cost, easy-to-operate business
model for franchisees, allowing a Koko FitClub to be staffed by one person and to be open nearly
24 hours a day. And, Lannon points out that The Koko FitClub franchise, with the exclusive rights
to the patented Koko Smartraining System, is in an enviable position. “We uniquely offer powerful
technological innovation that tackles the biggest issue in this country: an aging, overweight

The ideal candidates for a Koko FitClub franchise have a strong desire to help their communities
and are drawn to entrepreneurialism because they want control of their personal and financial
future. According to Obana, “We are looking for people who want to be at the forefront of a game changing
new concept in fitness, health and technology. Seeing so many simultaneous openings
just reinforces our belief that people are craving a better way to improve their health and change
their lives.”

About Koko FitClub

Koko FitClub, is the exclusive fitness franchisor to offer the patented Smartraining System
technology, recognized as the most dynamic automated strength and cardio personal training
system in fitness, and winner of the coveted Nova7 award for innovation in the fitness industry.
Developed by founders Mike Lannon and Mary Obana with assistance from the Director of the MIT
Center for Sport Innovation, Smartraining technology enables Koko FitClub to provide consumers
with unlimited personal training at a remarkably low cost and provides franchisees with an end-toend
system to run the operation.

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