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The WAITING GAME Now Offers its Low-Cost, High Impact Advertising Opportunity for Businesses in Raleigh

Image for Georgio Salas
(Franchise Clique)
Updated: Mar 28, 2013
Word count: 669 · Read time: 4 mins

Lithia, Fla. (March 17, 2013) – In today’s economy, many local business owners are experiencing diminished revenues, and, as a result, are looking for ways to spend their limited advertising resources more wisely. The WAITING GAME® may be just what they need to attract new customers with the potential for repeat business, without needless spending to reach consumers outside their geographic area. The Waiting Game has been providing cost effective marketing solutions for businesses in the USA and Canada for the past several years and are happy to announce the launch of a North Raleigh, NC edition April 1st.

“We are extremely excited about having our first North Carolina Edition and are looking forward to securing more great franchise partners throughout the rest of the state while helping local businesses connect with consumers” said Bill Zapf, President.

The WAITING GAME is an incentive-based, full-color, interactive monthly publication that is distributed for free at businesses where consumers experience wait times, such as dental and medical offices, hospitals, beauty salons, dance studios, car washes, dealerships and restaurants, etc.

Each high quality edition features engaging facts and figures, Crossword and Sudoku puzzles, and 36 full-color incentive-based ads for local businesses. Each edition’s ads, incentives, and coupons for local businesses and restaurants can also be downloaded online and shared through Facebook, Twitter, and other popular Social Media platforms.

“The WAITING GAME first engages consumers in the publication, and then offers them an incentive to visit businesses within a small geographic area…an area they frequent,” said Rob Parfitt, co-founder of The WAITING GAME and an expert in branding and couponing. “These are the consumers everyone wants to reach, and we have created a business model that effectively reaches them at a comparatively low cost for our advertisers.”

From small mom-and-pop shops to large national chains, hundreds of local businesses are already advertising in The WAITING GAME, and are experiencing surprisingly positive results.

'We love that when we walk into any doctor’s or dentist's office, we see our product and logo on the front page of The WAITING GAME.  We have had many satisfied customers order from the ad and you can’t beat the exposure it brings us in our local market. We currently advertise in three editions,” said Cathy Seal, owner of Edible Arrangements.


Currently, editions of The WAITING GAME are being published and/or in development in Florida, Texas, New Hampshire, Maryland, Pennsylvania, Georgia, Virginia, Canada, and now Raleigh, NC.  


“Having worked for years in commercial real estate management, I encountered many business owners who were struggling to find an effective localized advertising vehicle that they could afford. Their struggles helped inspire us to create The WAITING GAME,” said Zapf. “It’s rewarding for us to see the immediate results achieved by our advertisers as they work to grow their businesses and connect with local consumers.”

“When I was introduced to The WAITING GAME, I thought this unique product could get me the customers that I needed. After one week of advertising with them, our web-site was getting triple the unique visitors than we had in previous months. If you are just thinking about signing up, go ahead and make the investment. You won't be disappointed,” said Nick Kline, Rapid Refill Franchise Development in Minneapolis, MN.


To learn more about The WAITING GAME’s targeted advertising opportunities, please visit: or if you are interested in getting franchise information for your market, please visit:


The WAITING GAME is designed to break through the advertising clutter by engaging consumers within a targeted geographic area, and rewarding them for supporting local businesses.  Founded in 2009 by the Parfitt and Zapf families, THE WAITING GAME offers a low overhead, turn-key model, allowing franchisees to have a home-based business that is virtually recession proof. The WAITING GAME has been featured as one of the best new franchising concepts., is a local coupon source for discount coupons, coupons to print, online coupons, free coupons, restaurant coupons, pizza deals, dining coupons, local offers and free printable coupons online to help you save in your local community.


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