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Transportation & Logistics Company Takes New Approach to Franchising With Adjustable Support Model

BlueGrace(R) Logistics' Newly Launched Franchising Website Describes Progressive Three-Tiered Offerings
Image for Georgio Salas
(Franchise Clique)
Updated: May 2, 2013
Word count: 555 · Read time: 4 mins

Transportation & Logistics Company Takes New Approach to Franchising With Adjustable Support Model

BlueGrace(R) Logistics' Newly Launched Franchising Website Describes Progressive Three-Tiered Offerings

RIVERVIEW, Fla., May 2, 2013 (GLOBE NEWSWIRE) -- The quality of a franchise opportunity lies within the team providing the offer. As the most progressive powerhouse in the logistics industry, BlueGrace Logistics takes franchise opportunities to a whole new level. The offering of a BlueGrace Franchise gives new and prospective franchisees the opportunity to choose how much assistance they actually need from the national support center, allowing franchise owners to operate and manage at a level they are comfortable with.

On the company's recently launched franchise-specific website, BlueGrace outlines the operational services provided to franchisees. Franchise prospects are able to customize the structure of their new business based on their experience, industry knowledge and preferred service offerings. In addition, franchise partners can change their support levels as their needs change throughout their franchise agreement. So, as BlueGrace creates custom solutions for their customers, they also apply this principle to their franchisees.

With support levels ranging from complete to limited customer service and back-office support, franchisees can pick and choose which support services make the most sense for them. All franchisees, however, benefit from initial and ongoing training, access to proprietary systems, marketing consulting and support, access to all of BlueGrace's superior carrier relationships and the opportunity to sell to businesses nationwide.

'This approach allows BlueGrace to provide business owners with a more realistic setting for their new business venture,' said BlueGrace Logistics President and CEO, Bobby Harris. 'Most franchisors offer a one-size-fits-all franchise opportunity. Not BlueGrace. We have never believed in cookie-cutter opportunities because it devalues relationships and we're a relationship company.'

The new website is designed to provide prospective franchisees with everything they need to know about partnering with BlueGrace, including an introduction and history of the company, its franchise offering and an overview of the industry. The website details the franchisee on-boarding process, beginning with an explanation of 'D2: Discovery Day' and application packets. Prospective franchisees can also find company news releases, industry accolades, franchisee testimonials, media articles and a franchise disclosure document (FDD) request forms to assist them in the due diligence process. Other information explaining the ongoing support and advance training provided to franchisees can also be found on the website.

BlueGrace offers best-in-class freight and logistics services to businesses throughout the United States using leading edge technology that simplifies the shipping process, allowing customers to focus on their core competencies. BlueGrace has relationships with more than 4,000 transportation carriers throughout the United States, and offers services to businesses of all sectors and sizes.

For more information about the BlueGrace Logistics franchise opportunity, please visit

About BlueGrace Logistics

Founded in 2007, BlueGrace Logistics offers complete, customized transportation management solutions to customers throughout the United States. Based in Riverview, Fla. with satellite offices in Salt Lake City and Chicago, the company has increased sales by more than 400 percent since 2009. BlueGrace launched its franchise program in early 2011 as part of its strategic growth plan and currently has 26 franchises established across the U.S. The company offers best -in-class freight services and support, including Less Than Truckload; Truckload Services; International and Domestic Air Freight; Ocean Freight; Parcel Shipment; Logistics Management; State-of-the-Art Technology; Service Desk Support; and Auditing Services. For more information, visit

Media Contact: Candice Hudson, Fishman Public Relations,847-945-1300 x248,

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