Unity Rd. Expands Franchise Footprint to East Coast
Powered by ONE Cannabis Group, Unity Rd. Signs Agreement with Local Family-Owned Business Operators to Bring the Dispensary Franchise to Massachusetts
BOSTON – Unity Rd. is cementing its path across the East Coast. Powered by ONE Cannabis Group, the cannabis dispensary franchise announced today that it has signed an agreement with a Massachusetts family-owned business for development of Unity Rd. in the state. The local team currently operates retail and specialty food stores in Massachusetts & Illinois.
Massachusetts is one of the fastest-growing cannabis markets in the nation, poised to clear $2 billion by 2023. For those looking to get a piece of this revenue, the state has a rolling dispensary application deadline, but Unity Rd. anticipates that it will likely change soon as market saturation drives availability down.
“The Bay State is wide open for new entrepreneurs to make a name for themselves in cannabis,” said Unity Rd. VP of Franchise Development Justin Livingston. “Even as an East Coast trailblazer, Massachusetts is still developing its recreational market— which means prospective entrepreneurs can be part of solidifying what cannabis will look like in the state for years to come and the time to move is now.”
MASSACHUSETTS: THE CANNABIS GATEWAY TO THE EAST COAST
New York, New Jersey, Pennsylvania, and the rest of New England are watching Massachusetts intently to see which strategy works best. This makes the Massachusetts’ cannabis heavy-hitters influential beyond the state’s borders. Establishing a strong presence early on can lead to a much greater opportunity down the road.
Trends suggest demand for cannabis in Massachusetts is rising with more than 60,000 registered medical marijuana patients and 700,000 adult use consumers – making the state one of the most robust cannabis markets in the nation.
THE UNITY RD. FRANCHISE OPPORTUNITY
Launched in 2018, the marijuana franchise has multiple agreements signed with eight entrepreneurial groups across the United States for development in Colorado, Illinois, Michigan, Missouri, Massachusetts, and Ohio, among others. Unity Rd. partners with industry newcomers and existing multi-unit franchisees who are looking to diversify their franchise portfolio as well as existing dispensary owners or operators. Total investments range from $1 million to $2.5 million, including a $100,000 franchise fee for a single unit or $250,000 for three units. Those interested in becoming a Unity Rd. franchisee should have access to a minimum $1 million in liquid capital. Franchisees may be owner-operators or passive owners with a designated, experienced manager running operations.