LAS VEGAS, Feb. 19, 2013—Lithia resident Bill Zapf of WAITING GAME Publications was recognized today as a Certified Franchise Executive by the Institute of Certified Franchise Executives. Zapf completed a comprehensive course of study in franchise management offered by the Institute, which is the academic branch of the International Franchise Association’s Educational Foundation. The International Franchise Association is the world’s oldest and largest organization representing franchising worldwide and will host the presentation during its annual convention in Las Vegas, Feb. 17-20.
Zapf serves as the President of WAITING GAME Publications, a franchise operation with 23 units throughout eight states and Canada. Zapf and his business partners developed The WAITING GAME in 2009 as a means of providing affordable and effective, targeted advertising solutions for small and mid-sized businesses. WAITING GAME Publications, LLC began franchising The WAITING GAME concept in 2011 and have achieved rapid growth as a result of the strong business model and full support provided to franchisees.
Nearly 1,500 franchise executives are now enrolled or have received certification. More than 300 IFA-member companies currently have one or more executives enrolled in the program that provides benefits such as specialized knowledge, industry recognition, peer-level networking and professional standing.
Candidates are required to complete a rigorous course of study to earn the CFE designation, which includes attending institute-sponsored educational seminars and workshops. The program enhances franchise professionals’ understanding of the industry’s fundamental and complex aspects.
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