Join the Fastest-Growing Segment in Beauty
From the moment Deka Lash was created, it was more than a brand: it was a vision to bring inspiration, confidence, and a lasting sense of beauty to generations of women. Deka Lash is dedicated to developing the best products as well as providing a special experience that can't be found elsewhere. Deka Lash is evolving the beauty industry, combining an alluring and energetic vibe with a focus around ultimate customer satisfaction. We are one of the fastest-growing eyelash extension brands on the market nationwide and in Canada.
What is a Deka Lash Franchise?
Deka Lash is an industry-leading Eyelash Extension brand. A Deka Lash franchise is a unique concept in the eyelash extension market. Deka Lash features a customer-focused, one-of-a-kind experience. We pioneered the semi-private lash station that doesn't isolate customers or employees. The Deka Lash team provides marketing, financial, operational, and staffing support. We take pride in our family-like environment, and it shows.
Who Are the Founders?
Jennifer and Michael Blair founded Deka Lash in 2011. Jennifer is the authority of individually applied eyelash extensions. Starting in a one-room salon, her skill and expertise laid the foundation for rapid growth and success. By 2016 the Blairs had opened their fourth Deka Lash location in Pittsburgh. Today Deka Lash continues to rapidly expand across the United States and Canada.
How is Deka Lash Different?
Deka Lash is all about quality. We are different from our competition in so many ways, starting with a professional training program that we developed over the past 7 years. Our proprietary studio design features custom-designed beds, chairs, and work areas. Our studios provide a personalized customer experience with a check-in system that is unique to our industry. We offer an industry-leading membership program that goes beyond standard packages.
Why is This a Good Business Model?
Eyelashes are one of the easiest things to improve a customer's overall confidence and beauty. More so, women love that it saves time because they no longer need to hassle with the morning routine of applying mascara and other makeup regimens. For these reasons, our customers come back to maintain their lashes, creating a natural recurring business. In addition, our membership model boost retention to have a winning formula that makes this a very successful business model.
What is a Day in the Life of a Franchisee?
Our franchisees have the option to be a semi-absentee owner if they choose. Our studio model allows our owners to focus on high-level decisions while using corporate provided solutions for many of the day-to-day tasks. Deka Lash offers full call center support, training, and more.
Do I Need Lash Experience?
No, you do not need to have any eyelash extension experience. All you need is a passion for making women look beautiful and feel confident. We provide initial training to your lash artists and evaluate their skill set so all you have to do is concentrate on creating a positive environment for your employees and customers.
What Makes a Good Owner?
A great owner will have a passion for providing outstanding customer service and use the tools and systems Deka Lash has in place to be successful.
Can I Scale This Business?
Absolutely! Deka Lash offers multi-units to provide a simple way to scale the eyelash extension business in your market with 3, 5, and 15 packs available.
What Does a Deka Lash Franchise Look Like?
See for yourself! Take a tour here.