Overview
A Foundation of Solid Experience
The first English Butler store was opened in 1984 in Saint John, New Brunswick. Storeowner, Bill Randell recognized a market trend for unique home environments. Building the store around a traditional theme, they had a hit!
, Over the next few years, new stores were opened in Moncton and Fredericton. As a result of this hands-on experience, a decision was made to enter the Ontario and Nova Scotia markets with a combination of corporate and franchise partners.
Today, English Butler includes more than 25 stores operating in 5 provinces. Lead by Bill Randell, the company is dedicated to the strength of the English Butler brand, and to the success of the franchise partners endeavors. They have built a team of experts to support the franchise stores -- from site selection and lease negotiations to operations and on-going sales promotions and marketing.
The first English Butler store was opened in 1984 in Saint John, New Brunswick. Storeowner, Bill Randell recognized a market trend for unique home environments. Building the store around a traditional theme, they had a hit!
, Over the next few years, new stores were opened in Moncton and Fredericton. As a result of this hands-on experience, a decision was made to enter the Ontario and Nova Scotia markets with a combination of corporate and franchise partners.
Today, English Butler includes more than 25 stores operating in 5 provinces. Lead by Bill Randell, the company is dedicated to the strength of the English Butler brand, and to the success of the franchise partners endeavors. They have built a team of experts to support the franchise stores -- from site selection and lease negotiations to operations and on-going sales promotions and marketing.
Products & Services
Elegant Traditional Gifts for the Home!
Although our merchandise can be most simply described as giftware and home decorating accessories, it consists of an eclectic product mix ranging from a large selection of afghans, pewter, framed prints, accent lamps, crystal, dinnerware linens, social stationary, collectibles etc.
Whether it's a gift for family, friends or a business associate, you will always find a unique blend of gift items. Time after time, items that cannot be found in other shops. Special occasions such as weddings, birthdays and the Christmas season, give us at English Butler a special opportunity to please our customers and create a loyal following.
Although our merchandise can be most simply described as giftware and home decorating accessories, it consists of an eclectic product mix ranging from a large selection of afghans, pewter, framed prints, accent lamps, crystal, dinnerware linens, social stationary, collectibles etc.
Whether it's a gift for family, friends or a business associate, you will always find a unique blend of gift items. Time after time, items that cannot be found in other shops. Special occasions such as weddings, birthdays and the Christmas season, give us at English Butler a special opportunity to please our customers and create a loyal following.
Training & Support
Having a great business system is one thing. Getting the most out of it comes with education and experience. That's why every English Butler franchise partner receives on-going training in all areas of business. This training begins with an in-store program before construction of your store commences. Two weeks prior to store opening, franchise partners receive on site training where you'll receive one-on-one training from the experts. Your store's success is our primary objective.
What is a store without great products to offer? We continually monitor market trends and keep our stores informed about sources to meet new market demands. English Butler and its network of stores share information about market trends and opportunities. With the growth of our franchise network English Butler stores can take advantage of volume discounts, exclusive product offerings and direct importing.
Because retail sales is an ever-changing profession, we encourage our stores to take advantage of current trends and proven systems. Franchise stores have access to our staff of operational experts who train on visual merchandising, pricing strategies, customer service, computerized information systems, employee motivation, and much more.
What is a store without great products to offer? We continually monitor market trends and keep our stores informed about sources to meet new market demands. English Butler and its network of stores share information about market trends and opportunities. With the growth of our franchise network English Butler stores can take advantage of volume discounts, exclusive product offerings and direct importing.
Because retail sales is an ever-changing profession, we encourage our stores to take advantage of current trends and proven systems. Franchise stores have access to our staff of operational experts who train on visual merchandising, pricing strategies, customer service, computerized information systems, employee motivation, and much more.
Why English Butler?
Business Format
When you become an English Butler franchise partner, you're not just getting the use of a familiar trademark and logo. You're getting a complete business system that has been tested and used successfully throughout our chain. Successful franchise applicants enjoy the benefits of this business format from the start -- beginning with the franchise application and financial arrangements, continuing through store lease evaluation and construction of the new store, and wrapping up with state-of-the-art computerized business information systems.
Networking
With our growing network of 25+ stores located in 5 provinces, English Butler franchise partners have an abundance of networking resources within the franchise family and beyond. Communication among storeowners and managers is encouraged. Between regular communication with personnel at head office, buyers, storeowner gatherings, getting together at major giftshows and idea sharing in general, English Butler franchise partners enjoy the benefits of a family of resources.
The Power of Expectations
English Butler stores have demonstrated an impressive record of growth. That growth did not happen by accident. Shoppers who frequent our stores commonly state that the stores exceeded their expectations for product, service and value. At English Butler, our mission includes working together with our franchise partners to become mutually strong and successful. That means that when it comes to franchise owner support, "good" will never be good enough. For English Butler personnel, exceeding expectations is what we are all about, too.
Great Sites for New Stores
English Butler has identified a number of shopping centers as having potential for store sites. The majority of these are in shopping centers that are dominant in their particular market. In addition, there are occasions when existing stores become available for re-purchase. If you do not see your city or market area of interest, please call or drop us an e-mail.
When you become an English Butler franchise partner, you're not just getting the use of a familiar trademark and logo. You're getting a complete business system that has been tested and used successfully throughout our chain. Successful franchise applicants enjoy the benefits of this business format from the start -- beginning with the franchise application and financial arrangements, continuing through store lease evaluation and construction of the new store, and wrapping up with state-of-the-art computerized business information systems.
Networking
With our growing network of 25+ stores located in 5 provinces, English Butler franchise partners have an abundance of networking resources within the franchise family and beyond. Communication among storeowners and managers is encouraged. Between regular communication with personnel at head office, buyers, storeowner gatherings, getting together at major giftshows and idea sharing in general, English Butler franchise partners enjoy the benefits of a family of resources.
The Power of Expectations
English Butler stores have demonstrated an impressive record of growth. That growth did not happen by accident. Shoppers who frequent our stores commonly state that the stores exceeded their expectations for product, service and value. At English Butler, our mission includes working together with our franchise partners to become mutually strong and successful. That means that when it comes to franchise owner support, "good" will never be good enough. For English Butler personnel, exceeding expectations is what we are all about, too.
Great Sites for New Stores
English Butler has identified a number of shopping centers as having potential for store sites. The majority of these are in shopping centers that are dominant in their particular market. In addition, there are occasions when existing stores become available for re-purchase. If you do not see your city or market area of interest, please call or drop us an e-mail.
Are You a Good Fit for English Butler?
Where are we going?
English Butler operates from sound business planning, with short and long-term goal setting. In addition to working with each franchise partner to set sales goals for the immediate year, we recognize the benefit of building a strong brand name. Brand strength grows with the addition of each new store location.
Existing English Butler stores range in size from 1,600 to 6,000 square feet. For stores opening in 2001, the investment range is projected at $250,000 – 325,000 with a minimum cash requirement of 30% investment. Because of the English Butler history with the chartered banks, most franchisees are eligible for expedited loan processing.
English Butler operates from sound business planning, with short and long-term goal setting. In addition to working with each franchise partner to set sales goals for the immediate year, we recognize the benefit of building a strong brand name. Brand strength grows with the addition of each new store location.
Existing English Butler stores range in size from 1,600 to 6,000 square feet. For stores opening in 2001, the investment range is projected at $250,000 – 325,000 with a minimum cash requirement of 30% investment. Because of the English Butler history with the chartered banks, most franchisees are eligible for expedited loan processing.
