Overview
In 1974, businessman Joseph Yesutis fulfilled a life-long dream by purchasing the Lindy's Chili Compamy and the Gertie's Ice Cream Company. This dream, however, did not include putting the two concepts together. Only after analyzing the unique qualities of each business did he conceive of his remarkable innovation.
Lindy's Chili was drawing huge lunch and dinner crowds, but slowed in the evenings. On the other hand, Gertie's Ice Cream did great business in the evenings when customers crowded in.
Additionally, there was seasonal factors that effected business. Cold Chicago winters bolstered chili sales, while ice cream sales declined. And, of course, in the summer, ice cream soared past chili sales.
Lindy's Chili was drawing huge lunch and dinner crowds, but slowed in the evenings. On the other hand, Gertie's Ice Cream did great business in the evenings when customers crowded in.
Additionally, there was seasonal factors that effected business. Cold Chicago winters bolstered chili sales, while ice cream sales declined. And, of course, in the summer, ice cream soared past chili sales.
Products & Services
Combining the two companies into a single specialty food business initially drew many puzzled looks.
Chili and ice cream? Some people questioned Joe's judgement. But it really made remarkable business sense. The two specialties in fact, kept business steady throughout the day and throughout the year.
Even more remarkable, chili and ice cream proved to be a delicious combination!
The new Lindy Gertie's customers discovered that a bowl of the hot and spicy chili followed by a cool, refreshing ice cream was indeed a unusually satisfying experience.
Chili and ice cream? Some people questioned Joe's judgement. But it really made remarkable business sense. The two specialties in fact, kept business steady throughout the day and throughout the year.
Even more remarkable, chili and ice cream proved to be a delicious combination!
The new Lindy Gertie's customers discovered that a bowl of the hot and spicy chili followed by a cool, refreshing ice cream was indeed a unusually satisfying experience.
Training & Support
Lindy-Gertie's will train you and your Manager for two weeks. Furthermore, we will also provide each new franchise owner with 10 days of on-site training in their restaurant.
Are You a Good Fit for Lindy's Chili and Gertie's Ice Cream?
Franchisors use the initial franchise fee to off-set the considerable cost of the franchise program: from the legal documentation and registrations to the marketing and qualifying of candidates, to the providing of assistance with site selection, start-up, and the full training of the new franchise owners. Lindy Gertie's has established a $9,500.00 initial franchise fee.
